The Basics of "Structure Design" Working Backwards from the Reader's Perspective

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I'm Yupei.

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Now, onto the main topic.
"Not read to the end"
"Doesn't feel like it got through"
"Wrote it, but the reaction was weak"
I mentioned that these kinds of worries are often caused by the "starting point of the structure" being off, rather than the writing itself.The "starting point of the structure" is misalignedis often the cause... that is what I talked about.

When thinking about structure, most people base it on "what they want to write."
However,to create an article that is truly read, it is essential to design the structure by working backwards from the "reader's perspective." Especially for blog posts.

In this article, I will carefully explain the "structure technique built from the reader's perspective" that even beginners can practice.
I'll do my best, so please read until the end. Haha

Change the starting point of the structure from "writer" to "reader"

Many people think like this when writing an article.

Of course, those feelings are important. But if that's all there is, it will end up being "irrelevant talk" for the reader.
Especially for first-time readers, what matters is,

• "Is this information relevant to me?"

• "What do I gain by reading this?"

• "Is this story necessary for me right now?"

These are clear benefits.
It is necessary to answer these "reader's questions"from the very beginning of the structure.right?

3 questions to work backwards from the reader's perspective

Before creating the structure, try answering the following 3 questions. Just by clarifying these three, your hesitation in structuring will be drastically reduced.

① What kind of worries or situation is this reader in?

Let's imagine the "emotions" at the moment the reader searches.

• Full of anxiety?

• Panicking while looking for a solution?

• Are you overwhelmed by too much information?

If you don't see this, your article will end up reaching no one.

② What did the reader want to know when they clicked on this article?

If you betray the reader's expectations in the title and introduction, they will leave immediately. From the first few lines they see after clicking, you must emit an aura that says,'Oh, this article seems to have what I want to know.'that is what you must project.

• 'Wanting an answer'

• 'Looking for a hint'

• 'Wanting empathy and peace of mind'

Let's design the entire structure to respond to such reader 'search intent' or 'reasons for clicking'.

③ What kind of change do you want to happen to the reader when they finish reading?

By answering this question, you create a goal for your structure.

• Anxiety is eased

• Confusion is cleared

• Feeling like 'I'll give it a try'

By deciding on the 'post-reading state,' the structure naturally connects to 'Conclusion -> Evidence -> Specific Examples -> Summary'.

Basic Template for Structure Design (Based on Reader Perspective)

This structure is a general-purpose type that can be used for any genre of article. When in doubt, try designing based on this flow first. Readable and easy-to-understand articles generally follow this structure.

1. Articulate the reader's worries and situation (Empathy)

→ Create a connection that says, "I understand how you feel."

2. Present what the reader will learn in this article (Purpose)

→ Provide reassurance by saying, "If you read this, you will be able to do this."

3. Answer what the reader wants to know (Main Body)

→ It is smooth to assemble in the order of "Problem → Reason → Concrete Solution"

4. Move the reader's feelings one step forward (Summary + Next Action)

→ Guide them by saying, "Let's try this" or "Read this next."

Example of a reader-oriented structure (Theme: Anxiety about side jobs)

NG Structure (Writer-oriented)

• My side job experience

• Why I started a side job

• What was difficult about the side job

• What I want to convey at the end

→ From the reader's perspective, this leads to, "So? How does this relate to me?" *If the reader is someone who already knows you, such as a newsletter subscriber or an SNS follower, they will read it without you worrying about the structure, so there is no need to force it into a mold. The assumed reader is a first-time visitor who does not know you.

OK Structure (Reader Perspective)

• To you who cannot take the first step into a side hustle (Empathy)

• The true nature of your anxiety was "3 misconceptions" (Problem Statement)

• Introducing actual experiences and countermeasures (Solutions/Case Studies)

• Feedback from readers who gained the "courage to take a step forward" (Encouraging Action)

→ It guides the reader toward "hope and action" while empathizing with their "anxiety." It is an easy-to-read structure.

A structure that gets read aligns with the "reader's thought process"

While reading an article, readers are constantly asking themselves in their minds:

• "Is this relevant to me?"

• "Is it worth reading further?"

• "Can I do this myself?"

• "What will I be able to do after I finish reading?"

Structure is the "design" of answering those questions in advance. As I mentioned in Chapter 2, proactive writing is important.

Summary: Create a structure that aligns with the reader's internal story

• Create the structure from "what the reader is looking for," not what you want to write

• Assemble in an order that responds to the reader's worries, expectations, and actions

• If you calculate backward from the "change after reading," the article will convey your message without wavering

Preview of the next lecture

Next time, we will finally dive into the actual 'templates' for structure.

• Conclusion-first type

• Story empathy type

• How-to/Problem-solving type

I will introduce commonly used structural patterns like these along with concrete examples.
But before that...

[Gift Corner]

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