Launch of Senior Influencer Marketing Service 'Grandfluencers'

👧Tama-chan and 🥸GG Yumeta's Witty Talk!! [Economy]

👧Tama-chan: 'GG, GG! This "Grandfluencers" thing sounds like a magic spell, it sounds interesting! What on earth is it?'

🥸GG Yumeta: 'Ho ho ho, Tama-chan, that's not a new magic spell, it's about the new stars of my generation!'

👧Tama-chan: 'Eh~, grandpas and grandmas are stars? Don't tell me you're making an idol debut!?'

🥸GG Yumeta: 'No, no, not stars who sing and dance. It's about influential grandpa and grandma influencers. It's a pretty stylish name, combining "Grand" and "Influencer," don't you think?'

👧Tama-chan: 'Hmm, influencers are those big sisters who post sparkly things on their smartphones, right? Are you grandpas and grandmas doing that too?'

🥸GG Yumeta: 'That's right, Tama-chan. In the past, we could only send out information through TV and newspapers, but now it's an era where anyone can send out information with just one smartphone. Our generation, with our wealth of life experience, has started to share all sorts of things.'

👧Tama-chan: 'Wow~, what do you share, Grandpa? Funny stories from the old days?'

🥸GG Yumeta: 'That's good too! But we also get asked by companies to introduce good products. We share reliable information that resonates with our generation.'

👧Tama-chan: 'Hmm, that sounds interesting! Can you also earn some pocket money?'

🥸GG Yumeta: 'Well, that's a matter for the adults, Tama-chan. But our experience and knowledge might be useful to young people, right? Besides, taking on new challenges is fun no matter how old you are!'

👧Tama-chan: 'I see! Maybe I'm starting to think you look cool all of a sudden, Grandpa!'

🥸GG Yumeta: 'Ho ho ho, you've finally noticed, Tama-chan! I've always been at the cutting edge of the times!'

(The adults around them chuckle)

"Grandfluencers" is a senior-specialized influencer marketing support service that combines the senior marketing knowledge of BitStar Inc. and Hakuhodo DY ONE Inc. It was announced on April 8, 2025.

"Grandfluencer" is a coined term combining "Grand (the top)" and "Influencer," referring to influential senior-generation influencers.

Main features and support content of Grandfluencers

• Specialized for the senior demographic: We deeply understand the insights of the senior generation and formulate marketing strategies based on their diverse needs and values.

• Target selection: Based on research and analysis, we select the optimal senior target demographic.

• Media Planning: We propose optimal plans from the perspectives of the senior generation, influencers, and digital media, enabling two-way communication and data analysis.

• Creative Concept Development: Utilizing insights from Hakuhodo DY ONE's 'Reiwa Senior Research Institute,' we develop creative concepts that resonate with the senior demographic.

• Influencer Selection and Casting: We select the optimal 'Grandfluencers' by leveraging a senior-focused influencer network and BitStar's influencer database.

• Creative Production: We support content production that highlights the unique personalities of influencers to effectively convey messages.

The Goal of Grandfluencers

In marketing to the senior demographic, which has traditionally centered on mass media, we aim to provide new approaches in the digital space to build deeper relationships and promote purchasing behavior. By utilizing senior influencers, we expect to achieve persuasive information dissemination that resonates with the target audience and secure high engagement rates.