If you build a system, you can consistently attract new customers every month
Hello everyone.
This is Yukinouchi!
This time,“If you build a system, you can consistently attract new customers every month”I will write an article on this theme.
I am writing this based on my experience so far, so please use it as a reference.
[Simple Profile: Yukinouchi]
Time at a major housing manufacturer: Zero contracts for the first two years after joining. Crawled out of the depths of despair, sold 400 million yen in just 3 months, and achieved 2nd place out of 3,000 people nationwide.
Track record in customer attraction: While working as a company employee, I attracted 1,500 people annually (over 150 per month) using only real-life referrals and my own unique system, without using any SNS or advertising.
Track record after starting a business: Coaching sessions have been fully booked every month for 7 years solely through word of mouth. Currently, as an attraction and sales coach, I continue to earn over 5 million yen per month.
1. Clarifying numerical values through "reverse calculation"
The first step to systemization is to grasp things in terms of "numbers".
Most people operate with vague goals like "I hope about 5 people gather this month."
This will not make the system work.
First, please finalize the following numbers.
Work backward from the target number of contracts (goal),
Determine the required number of appointments (business meetings),
And for that, calculate "how many new customers you should meet and through which route."
For example, if you need to attract 10 new customers and your system converts 20% of the people you meet into appointments, you can set a concrete action goal of "meeting 50 people this month."
This quantification is the first step toward systemization.
2. Having multiple inflow channels
Relying on "one method" is not a system.
Systemization means"running multiple inflow channels" in parallel.
Referral system: Standardize "who" you ask for referrals, "when" you ask, and "what words" you use.
Offline system: Routinize which communities or events you attend, how many times a month you attend them, and how many people you exchange contact information with.
Partnership system: Create a manual on how to partner with other industries that have your target prospects, including what benefits to offer.
Do not do these things only "when you think of them"; incorporate them into your calendar from the start.
This is what a system is.
3. Set up a "filter"
There is no point in just gathering people.
Systematization requires "quality assurance."
Prepare a "one-minute standard script" that concisely conveys your values and the future you can provide immediately after meeting someone, or a "profile/concept sheet" that communicates your expertise when read.
By passing people through this, "only those who are interested" will proceed to the next step, acting as a filter and saving you wasted time.
4. "Standardization (Routinization)" of actions
A system is something that works regardless of your "motivation."
To achieve this, you need to break down customer acquisition into "daily administrative tasks."
Make contact at a set time every day.
Send messages using a set format.
Perform follow-ups at set intervals.
Eliminate the option of saying "I don't feel like it today, so I won't do customer acquisition," and create a state where customer acquisition actions are completed just like brushing your teeth.
5. Run the PDCA cycle
If your numbers do not reach your goals, identify where the flaw in the system lies (are you not meeting enough people, are too many falling out at the filter, or is the route itself wrong?) and repeat the PDCA cycle.
This repetition leads to results and connects to successful systematization.
How was it?
In my note, I will continue to share other customer attraction methods that I practice.
I would be happy if you could follow, like, and comment.
I am also giving away special content for LINE registration, so I look forward to you registering on LINE as well!
Yukinouchi
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I am currently revealing on LINE the "Shortest Closing System" that attracts 150 people every month with zero SNS and produces results with an overwhelming success rate.
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(Let's move forward together toward success!💪)
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