Today's Book: 'The Ultimate Writing Guide: This Is the Only Book You Need for Viral Articles'

Author: Kanako Higashi
Publication Year: 2021
Genre: Writing, Marketing
Page Count: 309 pages
List Price: 1,760 yen (hardcover), Kindle edition: 1,584 yen
Amazon Rating: 3.8 stars
Target Audience: People who want to write viral articles, people who want to improve their web writing skills

Key points of this book:

• How to write viral articles based on 10 years of research and analysis of 80,000 articles

• Explains practical techniques such as classic themes, article structure, how to write titles, and tips for proofreading

• Includes immediately useful formats and templates

Overview:
This book introduces how to write viral articles, cultivated by the author through 10 years of research and analysis of 80,000 articles.
The author is someone who has a track record of growing traffic by 650 times as the editor-in-chief of a news site for women.
In this book, the elements of viral articles are analyzed, and specific techniques for writing text that attracts readers are introduced.
Details of each chapter:
Introduction:

• What is a viral article?

• Structure of this book

Chapter 1: No Failures! 10 Classic Themes for Writing Viral Articles

• Seasonal topics

• Budget-friendly/Great deals

• Celebrity/Famous person stories

• Animals

• Gourmet

• Travel

• Romance

• Work

• Problem solving

• Life Hacks

Chapter 2: Write Viral Articles Faster and Better! '6 Preparatory Steps'

• Define your target audience

• Define your purpose

• Plan the structure

• Decide on a title

• Gather materials

• Set up your writing environment

Chapter 3: Just Copy These to Skyrocket Your Likes! 7 Viral Article Formats

1. Start with the conclusion

2. Start with a question

3. Use numbers

4. Captivate with storytelling

5. Evoke empathy

6. Stir up controversy

7. Incorporate humor

Chapter 4: 10 Essential Techniques for Viral Articles

• Utilize headings

• Use images and videos

• Use bullet points and lists

• Use appropriate bold and italics

• Check for typos and omissions

• Write easy-to-read text

• Implement SEO measures

• Make it easy to share on social media

• Incorporate viral elements

Chapter 5: Secrets to Mass-Producing Viral Articles

• Write every day

• Keep going

• Continue to improve

About the Author:

• Kanako Higashi is a web media consultant and columnist.

• As editor-in-chief of a news site for women, she has a track record of growing traffic by 650 times.

• Her books include '60 Practical Techniques for Super Web Writing That Gets 100x More Clicks' and '300 Viral Words for Super Web Writing That Gets 100x More Clicks' (both published by PARCO Publishing).

My thoughts on this book:
This book is a highly practical guide that allows you to systematically learn how to write viral articles.
It introduces a wealth of specific techniques and formats, so even beginners can put them into practice immediately.
After reading this book, you will be able to mass-produce viral articles and write text that many people will read.
Recommended points:

• Clear and practical content

• Includes useful formats and templates

• Deep understanding of the elements of viral articles

Points to note:

• Luck is also necessary for viral articles

• Do not deceive or exaggerate to your readers.

Related Books:

• 'Super Web Writing: 60 Practical Techniques to Get 100x More Clicks' by Kanako Higashi

• 'Super Web Writing: 300 Viral Words to Get 100x More Clicks' by Kanako Higashi

• 'How to Write Viral Papers: A Guide Anyone Can Use to Write Papers' by Yuji Yamamoto