About My Work

▪️Introduction (Self-Introduction)

I have been involved in the food and beverage industry for about 20 years. Until high school, I spent eight years immersed in rugby, starting from elementary school. During my university years, I gained experience working part-time in a cafe kitchen. After graduation, I handled store support and miscellaneous tasks at a cafe headquarters produced by a major jewelry company, and at 24, I was promoted to store manager at a major department store. In addition to service, I also worked in the kitchen, and by leveraging communication and small-team operation building, I became a flagship store manager and area manager at 26. Before turning 30, I changed jobs and handled tasks such as street-level store operations, opening major shopping centers, brand building, and serving as an area supervisor overseeing eight stores. I spent about six years as the person in charge of my current brand before becoming a freelancer in 2023. My experience centers on cafes, including Italian and American cafe-restaurants. I also have about two years of experience as a sweets writer for a women's fashion magazine, so I am involved with social media daily and never lack for trend research. My hobbies are traveling and eating out.
I will talk about my work below.

▪️Opening Support

I handle application-related tasks after a property is found (mainly submissions to government offices, fire departments, police, etc.), staff interviews and hiring, operation building, product selection, interior design, selection of food and beverage suppliers, kitchen equipment selection, selection of tableware and glassware, and selection of customer and reservation sites.

▪️Consulting

I mainly provide support for operational improvement, direction, profitability, branding, and staff development.

▪️Produce

I provide full backup from business development to planning and shooting direction until the opening.

▪️Gourmet Sites and Websites

I provide support for major gourmet sites and website production.

▪️SNS and Video Production

I provide support for social media essential for attracting customers to restaurants, such as Instagram (including Stories and Reels), Facebook, Google, and LINE.

▪️Modern Trends and Areas of Focus

・Developing cafes for vegetarians and vegans, and cafes that cater to health-conscious customers.
・Consulting services specialized in PR at the time of store opening.
・Proposing promotional strategies to attract attention before opening, such as collaborations with media and influencers, event planning, and production of opening ceremonies.
・Researching trends in the food and beverage industry, providing innovative ideas that meet customer needs, and producing for branding and differentiation of restaurants.
・Providing consulting services specialized in interior design for cafes and restaurants, and proposing ideas for creating stylish and comfortable stores, such as trendy color coordination, furniture selection, lighting plans, and BGM.

▪️In Conclusion

Since I work alone, there are things I can and cannot do. While it is for my own convenience, please allow me to consult with you regarding schedules and the like. Also, regarding openings, I have many connections with various trading companies and specialized contractors.
I look forward to your consultation regarding work.

yo23t.d@gmail.com
Yosuke Kihara