What changes with Google's 'AI Mode'? From the era of searching to the era of asking AI!

What changes with Google's 'AI Mode'? From the era of searching to the era of asking AI!

Hello, this is Yarapon🌈
This time, I'd like to talk about the future—or rather, a shift that is already beginning—where the way we search is about to change drastically, and I want to think about it with you in a simple way.

Have you heard about the new search engine feature 'AI Mode' that Google recently announced? While it is currently only a partial feature, it seems to be a major trend that will influence the very way we search for information online.

What exactly is 'AI Mode'?

'AI Mode' doesn't just list blue links like traditional search results; it is a system where the AI provides the 'answer' directly.

To make it easier to visualize, it feels like a 'conversational answering style' like ChatGPT becomes the standard rather than just searching.

It goes a step further than the already implemented 'AI Overview,' meaning we have entered an era where the answer is summarized and presented before you even open a link.

🌐 From 'searching' for information to 'asking' for it!

Until now, searching meant:

• Thinking of keywords

• Opening multiple links

• Comparing information and selecting what you need

It required you to do the 'summarizing work' yourself, didn't it?

But with AI Mode, if you type in what you want to know, the AI already summarizes and returns the answer.

In other words, we are entering a world where the 'summary' appears from the very beginning.

😨 This is convenient. But it's also a little scary.

Behind this convenience, there are also changes like these:

• The number of people visiting websites is decreasing

• Traffic for those who worked hard on SEO is dropping sharply

• An era might be coming where information is just taken (cited) by AI and that's it

In fact, there are reports that a major British media outlet saw a 40% drop in users due to the introduction of AI summary features. Furthermore, there is talk of a major educational service suing Google, so things are getting a bit noisy.

📣 What should content creators do from now on?

“If people don't come from search, does posting content lose its meaning?”
Some people might feel anxious about that.

But you know, I want to stop and think about this for a moment.

In the coming era... it is important to fully understand that value will lie not in writing about things everyone knows, but in information that AI cannot imitate, such as 'personal experiences,' 'voices from the field,' and 'expert insights.'

This could be described as a movement returning to 'primary information' and 'humanity'.

🔄 Is the era shifting from 'SEO' to 'AIO'?

The conventional idea of 'creating articles strong in search (SEO)' is said to be shifting toward 'creating information chosen by AI (AIO)' in the future.

• AIO = AI Optimization

• or LLMO (Large Language Model Optimization)

It sounds confusing with all these English terms, but the point is that it will become important to share information that AI wants to learn from and reference.

🛠 3 Keywords for Future Content Creation

So, for those wondering how to prepare, I have summarized three easy-to-understand points👇

1 | Provide primary information

Personal experiences, stories of failure, actual data, your own opinions, etc...
The value of the future lies in 'real words' that AI cannot produce.

2 | Cultivate your personal brand

If traffic from search decreases, the relationship and trust that make people think, “I want to read this because it's your article,” will become important.

3 | Value human 'connections'

No matter how convenient AI becomes,
it is often 'human words' or 'relatable thoughts' that move the heart.

Events, communities, interaction with readers...
Whether or not you have a 'place to experience things' will likely be the key to differentiation.

🌱 You should just face the changes with a relaxed attitude instead of being afraid of them!

"AI Mode" might certainly bring about big changes.
But I think that is also a positive aspect where "possibilities increase."

Sometimes you might feel anxious that changes are happening too fast to keep up, but that is exactly when you should adopt a positive mindset that possibilities are expanding.

“Things only you can write” are what you should deliver at your own pace ☺️

The forms of expression will surely continue to change rapidly.
But "your words filled with heart" should be able to reach people across eras.

That is why—
Don't rush, don't be afraid, and go at your own pace.
Let's continue to enjoy note while getting along well with AI too 😊

So, this time it's about
“From searching to the era of asking AI! How will things change with the evolution of Google's "AI Mode"?” A discussion on what will change as Google Search evolves into AI mode. 🤔
※ The illustration for the header image was borrowed from Maple Kaede-san.

Well then!

Surfing the waves of the era and evolution, nice and easy 🌈

<Here is the article from my main account posted recently!>