[note Strategy] Talking about note branding that became clear after surpassing 4,000 followers in 103 days | Design for being remembered | Column | Gratitude

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From here on, I will write about branding and the "design for being remembered" that I have come to see while continuing to write on note for 103 days.

When people hear the word branding, some might feel it sounds a bit exaggerated.

Something done by celebrities or companies.
Something to make yourself look bigger.

It is a word that is easily thought of in that way, but what I feel while continuing note is that,personal branding is not about decorating yourself, but about creating "landmarks" so that readers can remember you.

Icons, thumbnails, titles, the atmosphere of the writing, the arrangement of series.

When those things overlap,it becomes a memory of "Oh, this is this person's article."

I think there are roughly five landmarks that you want to be conscious of for that purpose.

First, what is important is to give your character an easy-to-understand personality.

Just having "beautiful illustrations" or "cute characters" is surprisingly hard to remember.

That is where small items, partners, colors, expressions, and worldviews become important.

Glasses, hats, scarves, books, cameras.
Black cats, white cats, small partner characters.
Fixed background colors, fixed clothing.

Just by having such small symbols, it becomes much easier to bring out that person's individuality.

For example, in my case, HSP, psychology, stories, quiet lingering effects, images of blue or water surfaces, and dialogues between characters.

Those elements have gradually overlapped to become the atmosphere of my current account.

You don't have to force yourself to do anything eccentric.

Find a "likeness" that is easy for you to continue and easy for readers to understand. I think you should start from there.

Next, what is important is the sense of unity in thumbnails.

What is seen before being read are the title and the thumbnail. No matter how good the content is, there are times when it gets scrolled past due to the first impression.

Once you have made a thumbnail with a good reaction, don't end it with a one-off.

Color scheme, text placement, character position, background atmosphere.

Deconstruct what was good and turn it into a series. I feel this is important.

"Oh, it's the Water Surface Psychology Counseling Room."
"Oh, it's a note strategy article."
"Oh, it's the continuation of the Great Mage of the Abyss."

Once you get people to think that way, a sense of "having them see it as a series" rather than as individual articles is born.

However, creating a sense of unity is different from being obsessed with a template.

Keep the series feel, but update only the way it is shown little by little. That balance cultivates a brand that remains in the reader's memory.

Even if you make thumbnails with a sense of unity, if they are hard to see on a smartphone, the meaning will be diluted.

note is often read on smartphones.

Even if it looks beautiful on a PC, there are times when the text is crushed or the characters are too small when viewed on a smartphone.

When viewed on a smartphone,

- Can the text be read?
- Do you know what kind of article it is?
- Does the impression of the color remain?

Just by being conscious of these points, the way it looks changes quite a bit.

Make the face look larger. Make the text thicker. Create margins. Bring out color contrast.

Rather than adding detailed decorations, a composition that conveys meaning at a glance can sometimes be stronger.

Think of the thumbnail not as a "finished product you made," but as a "form that reaches the reader's smartphone screen." That perspective is important.

Branding is not just about appearance. It also appears in the atmosphere of the writing.

Is it a gentle tone, analytical, story-like, or does it leave a quiet lingering effect?

This area also becomes that person's individuality.

In my case, the way of showing is different for the Water Surface Psychology Counseling Room, note strategy, and the Great Mage of the Abyss.

The Water Surface Psychology Counseling Room has an atmosphere like a quiet psychology counseling room.
The note strategy has an atmosphere that conveys practice and analysis a bit softly.
The Great Mage of the Abyss has a worldview and lingering effect as a story.

They are each separate series, but at the root, there is a feeling of "I want to make it something that makes the heart a little settled after reading."

If you have this "root," even if the genres increase, the entire account is less likely to fall apart.

Have the color for each series and the root for the entire account separately.

If you can create that state, it is quite strong.

A brand is not something you finish making, but something you cultivate.

Articles that grew, thumbnails that had good reactions, words that came back as comments.

The habit of analyzing those parts just a little bit creates a "template that is easy to grow" within yourself.

However, just because it didn't grow, you don't need to change everything every time.

If you change it, change a part, not the whole.

Keep the character and change the background.
Keep the color scheme and change the text size.
Keep the series feel and update the way it is shown just a little.

While keeping the core, adjust little by little.

That is how to build a brand that grows while remaining in the reader's memory.

If you are going to review just one thing starting today, please check your thumbnail first.

- Is the color scheme inconsistent every time?
- Can you read the text when viewed on a smartphone?
- Is there a symbol that shows it is your article?
- Is the appearance for each series consistent?

Just by checking these four things, the appearance of the entire account will change.

And I think numbers are not a standard for changing yourself, but something to check how far your light is reaching.

This time, I organized five elements as a "design for being remembered."

1. Individuality of icons and characters
　→ Small symbols like items, colors, and partners create likeness

2. Sense of unity in thumbnails
　→ Deconstruct templates with good reactions and turn them into series

3. Design for smartphone visibility
　→ Think in the form that reaches the smartphone screen, not as a finished product

4. Consistency in the atmosphere and tone of the writing
　→ Have the color for each series and the root for the entire account separately

5. Adjust while "keeping the core" while looking at the numbers
　→ If you change, change only a part. A brand is something to be cultivated

The most important thing in personal branding is not "making it look amazing," but "having people think it is like this person."

Icons, thumbnails, word choices, and the atmosphere of posts are all small landmarks for readers to remember you.

When those landmarks accumulate, readers might think this before looking at the title.

"Oh, this is that person's article."

And then,

"I'll read it because it's this person's article."

They will come to think that.

I think branding is not a decoration to make yourself look bigger, but a light for readers to find you again.

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