[note Strategy] 4,500 followers in 116 days. Thinking of your note account as a "sales floor" | Column | Gratitude

—Free articles, series articles, and paid articles. The story of creating a path that is easy for readers to follow

It has been 116 days since I started using note in earnest.

Thankfully, the number of followers has exceeded 4,500.

I have been posting every day since February, and I am truly grateful to everyone who has read my work up to this point.

Let me look back at the numbers so far for a moment.

At 50 days, 1,500 followers.
At 59 days, 2,000 followers.
At 69 days, 2,500 followers.
At 79 days, 3,000 followers.
At 91 days, 3,500 followers.
At 103 days, 4,000 followers.

And, at 116 days, 4,500 followers.

Looking only at the numbers, it might seem like it is growing smoothly.

Of course, I am very grateful for that.

But, having continued for 116 days, what I feel strongly is thatnote is not a place that grows just by increasing the number of articles.

The more articles there are, the easier it is for readers to get lost.

What kind of person is writing this?
Which article should I start reading from?
Can I feel like I want to come back and read this person's articles again?

These are the things that gradually start to be questioned.

That is why, recently, I have started tothink of my note account like a "shop".

To put it another way, note is close to a sales floor.

Articles are products, and magazines are shelves.
The profile is the store guide.
Thumbnails are signs.
The comment section is a conversation with the shopkeeper.
The posting order is the path the reader walks.

Thinking about it this way, I feel that note management becomes a little easier to see.

For example, try thinking about a convenience store or a supermarket.

At the entrance, seasonal products and new products are placed.
In the back, daily necessities and standard products are lined up.
Along the aisles, there are products you just want to pick up.
In the deli section, products that support the store's profits are lined up.

At first glance, it may look like products are just placed there, but it is actually quite calculated.

So that customers can enter easily.
So that they can naturally walk to the back.
So that they can easily find what they need.

I think note is somewhat similar.

Readers do not read all the articles at once.

Some people enter from an article that happened to appear in their recommendations.
Some people come from a magazine.
Some people come to read just one article through a search.

In other words, for the reader, you never know which article will be the entrance.

That is precisely why I think the perspective of thinking of the entire account as a "sales floor" is necessary.

What is important at the stage where you still have few followers is trust rather than sales.

If only paid articles stand out, it can look to the reader like "a shop where only expensive products are lined up the moment you enter."

It is not that the products are bad.

But for someone who doesn't know the shop yet, they might be a little guarded.

"What kind of shop is this?"
"Is this a place I can feel free to enter?"

If they are thought of that way, readers won't come into the back.

Actually, I also misunderstood this order a little at first.

When I had fewer than 300 followers, there was a time when I thought, "If it's a valuable article, maybe I should release it as a paid article early."

But looking back now, I think that was a little too early.

Before whether the product was bad or not, it was at a stage where the reader didn't know the shop yet.

What was needed first was not to put paid articles in front, but to create an entrance that would make people think, "I want to read this person's articles again."

What is needed first on note is not to have them buy, but to have them stop by.

If you get this order wrong, I feel that no matter how good an article you write, it will be hard for it to reach people.

When you go to a supermarket, seasonal vegetables or easy-to-pick-up products are sometimes placed near the entrance.

That is the face of the shop.

"This shop has good freshness."
"Maybe I can come again."

Products to make them think that.

I think free articles on note are close to this.

For the reader, it is a place to check:

"What kind of writing does this person do?"
"Is this person's way of thinking reliable?"
"Is this a person I want to read again?"



It's not that it's okay to be thin because it's free, but precisely because it's free, you can see that person's seriousness."If they let me read this much for free, I want to read their paid articles too."

I think creating a flow that makes people think that is very important on note.

Shops have standard products.

Things that are always there, so you feel at ease.
Things that make you visit the shop for that product.

In terms of note, series articles are close to this.

In my case, for example:

"Water Surface Psychology Counseling Room"
"Great Mage of the Abyss"
"note Strategy"
"Articles about HSP and how to organize your mind"

I have a feeling that these things are lined up on different shelves.

The strength of series articles is that readers don't get lost.

"I like this person's psychology articles."
"I want to follow this person's novels."
"I want to use note management articles as a reference."

That way, readers come with their own purpose.

If you only have one-off articles, you have to have them look for new products every time. But if you have a series, it becomes easier for readers to return.

In my note, the note strategy articles are the entrance shelf that is easy to enter. The "Water Surface Psychology Counseling Room" is the shelf for standard products that you want to visit every week. The "Great Mage of the Abyss" is the specialized shelf in the back that people who have come to like it once will read deeply. Each has a different role.

I think paid articles are close to the deli section in a supermarket.

They have a high profit margin and are an important place that supports the shop. But it would be unnatural if they were piled up at the entrance.

First, have them enter the shop, have them visit a few times, and have them think, "If it's this shop's deli, I want to buy it." Only with that flow do paid articles function.

The posting order is the same. If only announcements and sales articles are lined up every day, readers will get tired.

Psychology articles, novels, note strategies, introduction articles. By mixing articles with different roles, you can create a path that readers can walk naturally.

There are articles that are easy to be an entrance, and there are articles that you want them to read deeply.
There are articles that create empathy, and there are articles that build trust.

Profiles and magazines are close to store guides. As the number of articles increases, it becomes important to organize "where should first-time visitors start reading." As the number of products increases, store guides become necessary. This is something I feel especially now that I have exceeded 4,500 followers.

When thinking about monetization, you inevitably look at profit margins.

That is important. To keep going, a perspective on revenue is also necessary.

But if you look only at profit margins, I feel the shop will become weak.

Even in a supermarket, if you only lined up products with high profit margins, customers would probably leave.

Cheap and fresh vegetables.
Daily necessities you can buy every day.
An atmosphere that makes you want to stop by.

The shop is made up of the whole thing.

Readers are not just looking at the content of the articles.

How you reply to comments.
The temperature of the writing.
Consistency in posting.

I feel they are surprisingly looking at those things.

Also, just as products on the same shelf can look fresh if you change the season or how they are displayed, you can write about the same theme on note from different angles.

If they can feel, "It's not 'the same story again,' but 'it's the same theme, but this time I'm looking at it from a slightly different angle,'" I think it's hard for them to get bored even with series articles.

Precisely to monetize properly, you need to value free articles and daily posts.

Organizing the path is not about controlling the reader.It is about making sure the reader doesn't get lost. It is just organizing to make it easier to reach the articles they want to read.

4,500 followers in 116 days.

As the number of articles increases, the appearance of the entire account is questioned.

Which article will be the entrance?
Which article will build trust?
What kind of atmosphere will the shop be remembered as?

note is not just a place to put articles. It is like a small shop that readers visit.

Free articles are entrance products.
Series articles are standard products.
Paid articles are high-profit-margin deli items.
Profiles and magazines are store guides.
Posting order is the sales floor path.

Thinking about it this way, I feel that note management becomes a little easier to see.

Behind the numbers, there are individual readers.

People who stopped by for a moment in their busy daily lives.
People who read it casually and pressed the like button.
People who have returned many times.

I want to make it a place where those people can think it's okay to come again.

4,500 people in 116 days. I think this number is not a goal, but something like having the shop's sign made a little bigger.

That is precisely why I want to continue creating a sales floor where people who come to read can walk with peace of mind.

Thank you so much for always reading.

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