[Strictly No Misuse] Surpassed 3,000 followers on my 79th day of note strategy! "5 Note Strategies from the Perspective of Economic Psychology" | Column | note Operation | Daily note

Hello everyone.
This is Kakerun.
Thanks to you, I have surpassed 3,000 followers on my 79th day of starting note.3,000 followersFurthermore, I have been able to exceed 45,000 total views and 11,000 likes.

45,000 views11,000Of course, numbers aren't everything.But the reason I've been able to keep going this far is because there are people who read my articles, people who press the like button, people who leave comments, and people who add them to their magazines.

Thank you so much.



This time, I would like to organize a little bit about how I have been delivering my notes while keeping these things in mind.note is not a place where you will be read just by writing good sentences.Of course, the quality of the writing is important.

But I think the psychological design of getting readers to think "let's read this" is just as important.



I think the psychological design of getting readers to think "let's read this" is just as important.
This is not a technique to deceive people, but a way to ensure my articles reach the people who need them.the people who need my articles

to reach them.

This time, I would like to consider 5 strategies that can be used on note from the perspective of economic psychology.

1. Loss Aversion

It is said that people react more strongly to "not wanting to lose" than to "gaining something."

What is especially important on note is thethumbnail.

Before opening an article, readers look at the thumbnail and decide whether or not to read it.
That is why it is important to create an attractive thumbnail that makes people think "I want to read this," "I'm curious," or "This seems relevant to me."

In an age where everything can be obtained for free, I think readers naturally have a sense of

"I'd hate to waste my time reading this."

So, the thumbnail has the role of dispelling that anxiety.

It's not just about standing out; you need a sense of security and expectation that makes people want to read the article.

Furthermore, a thumbnail that has worked once is easy to brand.

Rather than having a completely different cover image every time, using the same taste, background, and characters makes it easier for people to recognize, "Oh, this is this person's article."

2. Anchoring Effect

The anchoring effect is the psychology where people tend to judge subsequent values based on the first number or information they see.people tend to judge subsequent values based on the first number or information they see.

This concept is also quite useful on note.

For example, in my case,on my 79th day of starting note, I surpassed 3,000 followers, 45,000 views, and 11,000 likes.

These numbers are not just for showing off.

"These are the words of someone who has actually done it."

They become living information to make readers feel that.

Of course, the value of an article is not determined solely by numbers.

But when concrete achievements and experiences are placed first, readers use that information as a benchmark to

"If it's this person's story, I want to read it."

feel more inclined to think.

The important thing is not to make yourself look big with numbers, but to convey the outline of your experience through numbers.convey the outline of your experience through numbers.

3. Social Proof

People tend to feel value in things that many others are reacting to.many others are reacting to.

In the case of note, this includes likes, comments, follower counts, magazine additions, and citations.

However, showing only numbers can feel a bit cold.
That's why I think it's better to value "reader reactions" more than numbers.

"I received this kind of comment on this article."
"Many people resonated with these words."
"Surprisingly, there was a reaction to this theme."

By writing in this way, readers are more likely to accept it not as "an article everyone is reading," but as "an article that reached someone's heart."

note is not just a battle of simple numbers.

Someone commented.
Someone added it to their magazine.
Someone left their impressions in their own words.

Such reactions become a source of reassurance for the next person who reads it.become a source of reassurance for the next person who reads it.

4. Scarcity

Scarcity, simply put, is "things that can only be written by that person."

Things that can only be written at this time.
Things that have meaning because of this timing.
Things that can only be written from one's own real experience.

Those things become a great scarcity on note.

However, having experiences that others don't have is actually quite difficult.

For example, if you write an article just about being an HSP, it might become a bit thin.
There are many people posting about HSP, and it's hard to differentiate yourself from others with just that.

But,combine HSP with psychology. Furthermore, combine it with your life experiences so far.

If you do that, even with the same theme of HSP, your own unique perspective is born there.

HSP x Psychology x Life Experience.

In this way, I think originality and scarcity can be created by multiplying multiple elements within yourself.

For example, during the Creative Awards period, you can also write an article like "Note flow you want to do during the Creative Awards period."

However, I think such articles are more persuasive when written by someone who has actually experienced it.

In my case, I don't have much experience with that yet.
That is precisely why it is important to use other experiences and perspectives that I have.

Being an HSP.
Being a minimalist.
Having been a father in the past.
Having dabbled in marketing.
Studying psychology.

When these things overlap, it becomes a scarcity for me.it becomes a scarcity for me.

Even if each one is not special, an article written from a perspective where they overlap cannot be written the same way by anyone else.cannot be written the same way by anyone else.

And the important thing here is not to rely entirely on AI and the like.not to rely entirely on AI and the like.

Of course, it's fine to use AI to polish sentences or think about structure.
But what is ultimately needed is the part about "what I want to write" and "what I want to convey in my own words."

"what I want to write" and "what I want to convey in my own words."
Writing with words that come from your own experience.

Writing as if you are speaking in your own voice.

Because of that, the article becomes not just information, but "writing that can be read because it's this person."

5. Principle of Reciprocity

The principle of reciprocity is the psychology where people naturally want to return the favor when they receive something.

In terms of note, it means wanting to return a "Like" for a "Like," and if you receive a comment, you want to go read that person's article too.

This is the same in human relationships; when someone shows you goodwill, you inevitably become interested in them.

Even on note, if you just wait, you won't get read very easily.

Your article has single-digit or low double-digit Likes.
Zero comments.

Before you look at that state and wonder, "Why am I not being read?" I think it's important to first go and read someone else's article yourself.

Give a Like.
Leave a comment.
Properly respond to that person's words.

By offering goodwill yourself in that way, a relationship gradually begins to form.

And I think commentsare even more powerful than Likes.

Likes are easy to give, but comments leave behind words.
That is precisely why they are more likely to leave an impression on the other person.

However, there is a limit to Likes on note.

Once your articles start getting over 200 Likes, it can become difficult to return them to everyone.

In such cases, what I recommend is adding to a magazine.

When an article is added to a magazine,

"I want to keep this article"
"I want someone else to read this"

is often how it is received.

When you don't have enough Likes or simply can't return them all, I think returning the favor by adding to a magazine is one method.

Summary

Behavioral economics might sound a bit difficult.

But when you think about it in terms of note, in the end, I think it's all about the movements of the human heart.

Readers don't want to waste their time.
Therefore, they want to feel that it's "worth reading" from the thumbnail or title.

Readers feel reassured when there are concrete numbers or experiences.
Therefore, by including achievements or experiences, trust in the article is born.

Readers are more likely to feel value in articles that others are reacting to.
Therefore, Likes and comments become a source of reassurance for the next reader.

Readers don't want information that can be found anywhere; they want to read words that only that person can write.
Therefore, by including your own experiences and perspectives, the article gains scarcity.

And people want to return the goodwill they have received.
Therefore, going to read others' work yourself, giving Likes, leaving comments, and saving good articles to magazines gradually leads to trust.

What is important on note is not to manipulate people with techniques.

It is to create an entrance that makes readers want to read naturally.
To create a flow that allows them to read with peace of mind.
To have them think "I'm glad I read this" after finishing.

I wrote that misuse is strictly prohibited, but in reality, these aren't things to be misused.

I believe behavioral economics is not for manipulating people, but
for understanding the movements of the reader's heart and delivering the necessary words to the people who need them.
Note strategy is not a cold technique, but perhaps


it is also a form of kindness toward the reader.

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