[My First Note] Nice to meet you. Self-introduction and what I will share in this note
Nice to meet you.
I am Yamashita, a manager of the Influencer & Media Marketing Team at Comnico Inc.
In this note, I will share insights on influencer marketing based on what I have learned and observed through my daily work.
Why I started this note
There is no single correct answer in influencer marketing.
“Which influencer should we hire?”
“Why did this post perform well?”
“How can we achieve results?”
In the field, we face these questions seriously every day.
On the other hand, information about social media and influencer marketing often consists of fragmented know-how, such as “do this to grow” or “how to go viral,” and the background behind these is rarely discussed.
But in reality, there is always a reason behind every result.
That is why in this note, rather than just introducing success stories,
“Why did I think that way?” and “Why did I choose that strategy?”
I want to articulate the thought process behind these decisions.
Self-introduction
Once again, my name is Yamashita.
I am currently involved in supporting corporate influencer marketing at Comnico.
I have supported campaigns for various industries and products while being involved in a series of tasks, including proposals, campaign planning, influencer selection, campaign management, and effectiveness analysis.
Recently, I have been focusing on,
analysis of influencer campaigns
UGC creation
SNS media management
Business improvement using AI
and more are areas I am focusing on.
Due to the nature of my work, I have the opportunity to see "posts that went viral" and "posts that didn't" almost every day.
That is precisely why I enjoy thinking about the commonalities and principles that cannot be seen through numbers alone.
What I will share in this note
I will mainly share content based on the following three themes.
1. Thinking (Analysis)
I will articulate my daily thoughts and hypotheses regarding influencer marketing and social media.
These are articles where we can think together about "why things happen the way they do."
2. Framework (Frameworks)
I will introduce the ways of thinking and methods of organization that I actually use in proposals and strategy design.
I aim to provide content that you can use in your work starting tomorrow.
3. Breakdown (Case Studies)
I will break down posts and strategies that achieved results,
and consider "what was good about them" and "what elements could be replicated"
as concretely as possible.
About extra editions
While focusing on the three themes above, I will also update with extra editions on an irregular basis.
For example,
The Complete Guide to Influencer Marketing
AI Utilization
Updates on SNS and Platforms
Event and Seminar Reports
Thoughts from my work
and other themes that I feel are worth recording at the time.
I would be happy if people like the following read this.
Influencer marketing managers
SNS operations managers
PR and communications managers
Marketing managers
Advertising agency staff
Influencers and talent
Those interested in SNS and marketing
I will try to write as clearly as possible so that it can be read even without specialized knowledge.
Articles I would like you to read first
I will be adding articles little by little, but I plan to compile the articles I especially recommend for first-time readers here.
Finally
This note is not a place to broadcast the 'correct answers'.
I want to make this a place to organize what I feel in the field, form hypotheses, verify them, and record the process as well.
Writing articles helps me organize my own thoughts, and I would be happy if the content provides hints for someone else's work.
I plan to update three times a week, aiming to continue without overexerting myself.
If you are interested, I would be very happy if you could follow me.
I look forward to connecting with you.