Is Consistency Necessary on Social Media? I'll Teach You How to Shift Direction from a General Blog!

Hello😊 Good work today✨️
For those of you shifting direction from a general blog to 'I'm going to seriously narrow down my theme from now on!', you're getting a lot of attention! This time, I'll explain why consistency on social media is important.

What exactly is consistency?

Consistency means continuing to post content, maintain an atmosphere, and keep a persona on social media without wavering. For example, if you are a 'thrifty housewife,' you would consistently post about budget recipes, household account book tips, and great 100-yen shop items. Conversely, if your posts are scattered—thrifty today, gadgets tomorrow, travelogues the day after—your followers will be confused, wondering, 'What is this person about?' By having consistency, your brand becomes clear, making it easier for followers to remember you!

There are so many benefits to consistency!

1. Easier for followers to remember you
Consistent posts leave a strong impression of your persona. For example, if you post energetic cooking content every day in a Kansai dialect, people will immediately remember you as 'that Kansai-dialect cook!' If you post about everything like a general blog, your impression will fade. The trick is to clearly show your 'uniqueness'!

2. Gain trust through expertise
When you narrow down your theme, your expertise will shine through. For example, if you post about 'minimalist living,' sharing tidying techniques and tips for a simple life, your followers will trust you, thinking, 'This person's information is super useful!' Trust equals increased engagement, which is perfect for your social media strategy!

3. It becomes easier for you too
Having consistency makes finding content ideas a breeze. With a general blog, you might worry about 'what should I write today...', but if your theme is decided, ideas come quickly, like 'If it's about saving money, I'll write about recent electricity bill saving methods!' Your posting frequency will stabilize, and as a social media posting tip, you'll save time too!

You don't have to be too rigid

Even if I say consistency, you don't need to be strictly bound by it. For example, even if you post as a 'parenting mom' persona, it's totally fine to occasionally include hobbies or daily musings. In fact, that 'human touch' becomes the spice that helps you get closer to your followers. A balance like 80% following the theme and 20% being free is probably good, right? Social media persona building is all about valuing your own style!

If you're changing direction from a general blog, do this!

For those of you changing direction from a general blog, this is a great opportunity! Since you've written about various topics until now, your strength is having a wide range of interests. I'll explain specifically how to dig deeper.

1. Narrow down your theme: Choose things you are good at, things you like, and things your followers will be happy about. Let's clarify it with how to choose a social media theme, such as 'local gourmet tours' or 'time-saving recipes'.

2. Decide on a persona: A laid-back Kansai dialect style, a polite explanatory character, etc. It's important that your uniqueness comes across!

3. Unify your look: With social media branding, followers will immediately recognize, 'This is this person's post!'

4. Maintain posting frequency: Even if it's just 2-3 times a week, keep at it steadily. Leaving it abandoned is a no-go!

Summary: Consistency is your strongest weapon!

Having consistency on social media has nothing but benefits: being remembered by followers, being trusted, and making posting easier. If you're changing direction from a general blog, clarify your theme and persona, and keep posting steadily! Even if you feel anxious at first, wondering 'Is this okay?', you'll find your own style as you go. Let's find your 'uniqueness'⭐︎

Thank you for reading until the end🍡
Today is, in a way, an application of the article I wrote before... I wrote this for those who are thinking, 'I've become interested in this theme from my general blog, maybe I should narrow it down?'😊
Please take a look at this too if you'd like💁‍♀️

I have something I want to verify this week, so only 2 posts😆

Today's words🍡
Life is unequal
It is not made to be fair
However
a chance will definitely come to everyone.

Well then *˙︶˙*)ﾉ"