I was told 'That was educational. Thank you, see you again!' three times in a row during business meetings...
Recently, I have been told this at the end of business meetings several times in a row.
That was incredibly educational! Thank you very much. See you again!
One company was a startup, one was a major corporation, and one was a mid-sized company with decades of history. Well, as you all know, this phrase almost always means the deal is pending or lost😓.
For us, ending with 'That was educational' makes us feel disappointed, thinking, 'Oh... today was supposed to be a business meeting, not a study session...' (bitter laugh).
Naturally, this is also a matter of our own sales skills, so we need to brush up on our meeting flow and sales materials. However, actually, after hearing this three times in a row, a new business was launched at our company.
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Hello!
This is woman's BtoB. Let me introduce ourselves briefly here🙇♂️.
【What is woman's BtoB】
We support BtoB company promotions based on industry analysis, industry-academia-government networks, and information dissemination capabilities. We handle everything from strategy design to continuous execution support.
To date, we have provided BtoB promotion support for companies developing healthcare businesses, such as Nippon TV, Daimaru Matsuzakaya Department Stores, AEON MALL, The Asahi Shimbun, Tsutaya Books, and Informa Markets (the world's top BtoB exhibition organizer).
If you want to learn the basics of BtoB marketing, please make use of our 'BtoB Marketing Course: Theories for Expanding Awareness, Acquiring Leads, and Increasing Orders in 7 Days (Free)'🙂.
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It is a 'BtoB Marketing Course for Beginners' held for a fee (sorry for such a mundane business💦).
Since it was the first time I had been told this three times in a row, we thought about it this way.
Could it be that the content we are explaining in our business meetings has high value for companies and departments that are beginners in BtoB marketing?
And.
Every company said things like this:
・I see... So that's the way you design a strategy.
・For us, who had no concept of BtoB marketing, today's hour felt like a seminar.
・I clearly understood that the sales strategy we had envisioned would be difficult.
・Isn't it okay to make corporate seminars for lead acquisition a place for service explanations? We really want to explain our services thoroughly!
etc.
For us, the content we explain in meetings is all common knowledge, so we never thought it had paid value. Therefore, the idea of systematizing the content we explain in meetings into a paid BtoB marketing course and selling it never even crossed our minds.
These three companies might have just been flattering us, of course (laughs). But when you are conducting meetings and sales every day, you start to be able to tell. Whether it's flattery or sincerity.
The words from these three companies were clearly the latter (I am taking it positively✌️), so I thought I would like to try selling this as a paid BtoB marketing course.
Our company is already used to giving lectures and speaking at seminars, and we are also frequently involved in the planning, attracting participants, and operation of business conferences, so this is a business in our area of expertise.
So, we are currently planning and preparing a course plus workshop to be held over four consecutive sessions. Because it is a workshop format, the content also emphasizes discussion and Q&A.
Since we cannot have a deep session with too many people, we plan to hold this course with a capacity of about 5 to 10 companies.
Each session is scheduled to last around 100 minutes, for a total of about 400 minutes. I am planning to include 40 minutes of the following content, which was well-received last time.
The first session is already scheduled for June. What kind of course was born from the phrase 'I learned a lot♪ Goodbye'? Please be sure to check it out once registration begins😎 If you would like to receive a notification when registration starts, please register for our newsletter here. We will send you the information as soon as possible!
*[Update] Monday, May 18*
I quietly published the announcement page last Friday. This time, we will be holding it in a small group format with a capacity of 3 to 5 companies. We have already received applications from 2 companies. Only a few spots left. We look forward to your participation!