The Second Eel
⚖️ The Cultural Geography Disappointment Society Special Tribunal
Chairperson Chizuru Sakama
"The court is now in session."
Umio
"Today's agenda is 'The Second Eel'."
Tsuchiya
"Not 'the second loach'?"
Umio
"It's the Reiwa era, so we have inflation."
Takashima
"Eels are more expensive, after all."
Tsuchiya
"Indeed, even metaphors have gone up in price."
Chapter 1: What exactly is an eel?
Sakama
"First, let's confirm the basic facts."
An eel appears on the screen.
Umio
"The eel is an extremely special fish for the Japanese people."
Takashima
But it is strange, isn't it?
Sakama
What is?
Takashima
Japanese people love sashimi, yet they do not eat eel raw.
Umio
There is a reason for that.
Tsuchiya
Is it because it looks unappetizing?
Umio
No, that is not it.
Umio
Eel blood is toxic.
The audience murmurs.
Takashima
To be precise, it is serum toxicity.
Umio
It is deactivated by heat, but eating it raw is dangerous.
Tsuchiya
In other words...
Sakama
So, what does that mean?
Tsuchiya
If you get served eel sashimi at a sushi restaurant, run.
Umio
It's crude, but you're right.

Chapter 2: Why do we eat it in midsummer?
Sakama
Next.
Takashima
It's the Day of the Ox, isn't it?
Umio
The Day of the Ox in 2026 is July 26th.
Tsuchiya
It's here again this year, is it?
Takashima
It comes every year.
Umio
The theory that it was proposed by Gennai Hiraga is generally the most famous one.
Tsuchiya
Is there any evidence?
Umio-mori
There is none.
Tsuchiya
Are you going to say that at the academic conference?
Takashima
However, it is a fact that eels have been associated with the Day of the Ox during the midsummer heat since the Edo period.
Sakama
Why is that?
Takashima
Because they weren't selling.
The venue falls silent.
Takashima
Eels didn't sell in the summer.
Umio
They are naturally fattest from autumn to winter.
Tsuchiya
In other words,
Takashima
I found a reason for a product that wasn't selling.
Tsuchiya
It's the same as social media in the Reiwa era.

Chapter 3: Why is it so expensive?
Sakama
Next.
Umio
I think everyone has a vague idea.
Tsuchiya
A vague idea about their wallets?
Umio
Yes.
Umio
Eel is expensive.
Takashima
The decline of glass eels.
Sakama
Farming costs.
Umio
Fuel costs
Takashima
Transportation costs
Sakama
Labor costs
Tsuchiya
In other words, it's not just the specific circumstances of eels, but truly a combination of all the causes of recent price hikes.
Chapter 4: Placeness
Sakama
Now, I will call in today's expert.
The venue buzzes with excitement.
Edward Relph enters the room.
Relph
An eel is a place.
Tsuchiya
Please leave.
Relph
No, that's not it.
Sakama
Please continue.
Relf
"People don't want to eat eel."
Umio
"Oh?"
Relf
"They want to confirm themselves eating eel on the Day of the Ox."
The venue buzzes.
Takashima
"I can understand that a little."
Tsuchiya
"Please don't agree with him."
Relf
"A place is a memory."
Relf emphasized.
"My grandfather ate it."
"My father ate it too."
"That is why I want to eat it."
Relf
"This is what place-ness is."
Tsuchiya
The conversation about eels is shifting toward nostalgia.
Yi-Fu Tuan testimony
Tuan
Humans transform space into place.
Sakama
It has started on schedule today as well, hasn't it?
Tuan
An ordinary supermarket is merely a space.
Takashima
Yes.
Tuan
But when the Day of the Ox arrives,
it becomes a sacred site.
Applause from the audience.
Tsuchiya
It's the fresh fish section, after all.
Tuan
People are drawn in by that scent.
Umio
Isn't that just advertising?
Tuan
Advertising is also a culture.
Sauer's testimony
Sauer
I surveyed the landscape.
Sakama
Where?
Sauer
Berg.
Takashima
Saitama? In that case, the Kurube Kita-Iriso branch in Sayama City is even cheaper. It's cash only, though.
Sauer
I also surveyed Yaoko.
Tsuchiya
So, you're touring supermarkets.
Sauer
A strange landscape appears on the Day of the Ox.
Screen.
Masses of eels.
Banners.
Charcoal-grilled photo.
Gold brush calligraphy.
Sauer
"This is a cultural landscape."
Tsuchiya
"It's a sales promotion."
Sauer
"Sales promotion is culture, too."
Tsuchiya
"Lately, you seem more like a marketer than a geographer."

Chapter 5: Remembering the Main Topic
Umio
"By the way."
Sakama
"Yes?"
Umio
"It was the second eel."
Silence.
Everyone
"Ah."
Takashima
"I had completely forgotten."
Umio
"Because it's note."
Sakama
"That's right."
Umio
"Many people are looking for ways to go viral."
Tsuchiya
"Indeed."
Umio
"Crafting the title."
Takashima
"Crafting it."
Umio
"Including images."
Sakama
"Including them."
Umio
"Studying SEO."
Takashima
"Do"
Umio
"Quote"
Sakama
"Do"
Tsuchiya
"So?"
Umio
"But... it's barely read."
The venue falls silent.
Relph
"It lacks a sense of place."
Tuan
"It lacks emotion."
Sauer
"It lacks landscape."
Takashima
"It lacks readers."
Tsuchiya
Is there anything missing?
Final Verdict
Presiding Judge Chizuru Sakama
I will now deliver the verdict.
1.
Eel must not be eaten raw.
1.
The Day of the Ox in midsummer is one of the most powerful promotional campaigns from the Edo period.
1.
The fresh fish section of a supermarket becomes a sacred place only once a year.
1.
The second loach has yet to be found.
1.
The second eel is even harder to find.
Hideji Otaki stands up from the back row.
Why?
Sakama
Why, indeed?
Otaki
It's simple.
If a second one were that easy to find... the manager would have already grilled it and sold it.
Tsuchiya
Dismissed.
And so, the Cultural Geography Disappointment Society glossed over its conclusion again this year.
Scholarship is the pursuit of truth.
But eels are the exception.
The price goes up while you're still looking for them.
And on the way home,
you hurry back with only the scent in your memory...
Well, eel furikake is delicious too, I suppose...
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