I ended up doing a simple seminar from a casual chat
Today, I had a 1-on-1 Zoom call with someone who works in customer acquisition support, in a position close to business development and management consulting.
They were at a higher level than me in every aspect of experience and track record.
After a brief self-introduction, this is the topic we got excited about.
・Where
・What kind of message
・To whom do you deliver it?
The discussion was that "if you haven't articulated these three things, there's no point in doing website production, social media, YouTube, or LINE."
The wording is different, but Yuji Kosaka of the Waku-Waku Marketing Practice Association says something similar.
Because it's easy to understand, everyone tends to focus only on the means.
Unless you convey "where," "what kind of message," and "to whom you deliver it" in words that even a junior high school student can understand, the value of your product or service won't get across.
To use an architectural analogy, it's the same as trying to build a house or an apartment building without a foundation or base.
That's why, lately, when I propose website or flyer production and get told the "price is high," I suggest support for articulating their company's strengths. Should I call it consulting?
I set the pricing for website and flyer production to include support for articulation.
There are a great many clients who need help starting from the articulation phase.
Since articulation support takes time, I offer it at a low price by making it a subscription.
No one wants to do high-priced consulting, after all.
I might raise the price once my experience level increases.
This articulation work is incredibly tedious, but if you skip this and do social media, YouTube, website production, ad management, or LINE, you're just wasting money.
There were many other things we got excited about, but this is something I've been telling my clients a lot lately.
"I will give 120% of my effort to support you, but if your product strength is low, it won't sell."
"Improving product strength is the business owner's job, so you can't slack off on that."
"I am not a god, so I cannot sell trash."
It's a harsh way to put it, but if the product strength is low, no matter how much money you spend on website production or marketing, it won't sell, so I tell them this as a form of risk hedging.
We talked about things like this for about an hour, and the person I had the 1-on-1 with today holds free seminars and has a free community.
I thought the community sounded interesting, so toward the end of the 1-on-1, I asked, "Could I join sometime?"
Then they said, "Oi-san, if you have a theme you want to talk about, why don't we do a seminar together?" Since it was a kind offer, I immediately replied, "I'll do it!"
Well, it seems it won't be a stiff, formal seminar, but rather one where we can have discussions in a relaxed atmosphere (this is important) while having a drink.
I'm the type who makes snap decisions when I think something sounds interesting.
Just a few hours ago, I agreed to it with great enthusiasm, but now I'm starting to wonder if I agreed too easily, and I'm feeling a bit nervous about my own foolishly impulsive nature.
Maybe I'm just an idiot who acts before thinking ( ﾟДﾟ)
However, the ultimate goal I'm aiming for is to be able to do seminar sales.
I'll try hosting this seminar as practice for that.
Even though it's a relatively casual seminar, I want the participants to think this:
"I never knew about this! ( ﾟДﾟ)"
I want to make the content something that can trigger a paradigm shift.
Anyway, I'll think of a topic by tomorrow.