Why do the most 'amazing' people fail to get their message across? A story about 'entrance design' explained through Dragon Quest and orchestras

Recently, a video I saw on Instagram has been stuck in my head.

Someone playing Dragon Quest background music in their kitchen.

As someone from the generation that was obsessed with Dragon Quest,
I naturally get into that music (laughs).

I just find myself watching it.
It's just fun.
Before I know it, I've watched it to the end.

They aren't doing anything particularly amazing,
but for some reason, I can't look away.

That's the kind of video it was.

I sent that video to
a musician friend of mine who has been active in Europe for many years.

Then, I got this reply.

“We’re over here doing it seriously, but this person looks like they’re having more fun, and it’s going viral (laughs).”

I thought this comment really hit on the essence of it.

👉 “Amazing” but doesn't get across
👉 “Light” but spreads

What do you think is the difference?

When you think about it,

Orchestras are amazing.
Succeeding in that world takes extraordinary effort.

The technique, of course.
Years of accumulation are also necessary.

But,

the audience needs to be prepared to understand that greatness.

Everyone who has watched the 'Kakuzuke Check' (rating check) show must have experienced this.

The difference between a music student's performance and a professional musician's performance.
Honestly, as an amateur, I can't really tell.

On the other hand, there's Dragon Quest.

You understand it the moment you hear it.
It feels nostalgic.
It's fun.

No explanation is needed.

In other words, what is happening here is,

not a difference in value, but
a 'difference in the entrance'.

No matter how amazing the content is,

if people stop at the entrance, it's as if it doesn't exist.

Conversely,

if the entrance is light, people will enter for the time being.

And then, they will see what lies beyond.

Where people often misunderstand this is

'So, does that mean I have to make it shallow?'

is the conversation.

This is wrong.

What is truly necessary is

to change only the entrance.

・The entrance is Dragon Quest
・The content is an orchestra

This is the strongest approach.

But many people

start by playing the orchestra from the very beginning.

・I want to convey it properly
・I don't want to be misunderstood
・I want to deliver the essence

The more you think that way,

the heavier the entrance becomes.

This is the pattern I fall into most often (lol)

What ends up being created is
a world of nothing but high-proof concentrate (lol)

As a result,

it hits those it resonates with deeply, but
in the first place, not many people enter.

It doesn't easily reach
the people who actually need it.

This is the same structure not just for broadcasting,

but also for work, products,
and human relationships.

It's not that the content is bad.

Quite the opposite,

the better the content, the easier it is for the entrance to become weak.

This is a pretty serious thing. Because the lower the explanation cost, the easier it is for people to accept.

Therefore,
without realizing it, we are often being made to choose.

Those who focus on the essence find it hard to dilute it.

Due to unconscious work rules,

they 'can't'

do it.

Even if you point this out,

or even if they are aware of it,

they tend to think they are

'doing it'.

I intend to write articles with a fairly low concentration, but
from Chappy

"It's undiluted concentrate, you know 🤖"

is what I get teased with.

Therefore,
what is needed here is not 'cutting down',

but 'opening up'.

Withchat is actually
also making efforts to provide little samples for people to try.

Instead of undiluted concentrate,
I hope to at least serve it as a strong cocktail.

No matter how hard I try, the concentration remains high, though...

For those who can't even drink a strong cocktail,
the undiluted concentrate won't reach them.

It's a simple matter.

If you, too,

without changing your entrance,

feel that you 'aren't getting through'.

That is,

not a problem of value,
but perhaps a problem of design.

If you keep trying without changing the entrance,

the content itself just keeps getting more and more concentrated.

It gets deeper,
without ever reaching anyone.

This is a painful structure.

Therefore,

let's try playing a little bit of Dragon Quest.

Whether to continue without reaching anyone
is something you can choose for yourself.

*This story actually branches out 'from there'👇
👉 Why do some people change after hearing the 'same story' while others don't?

満たされない人に足りないのは、もっと頑張ることじゃない。

The anxiety of the AI era,
the fatigue of repetition,
and the lingering feeling of 'is this really okay?'

Even though you think about it properly,
for some reason, you don't move forward.

All of that comes from one single misalignment.

Pick just one that interests you👇
👉To those who feel unfulfilled

🪞If you still feel stuck

'I understand, but I don't change.'

If you feel that way,
why don't we take a look together?

Because there is a reason
for that feeling.

👉 Identify the point of misalignment in 15 minutes