3 Rules for Achieving Your Goals
Business Mindset for SNS Management
3 Rules for Achieving Your Goals
Good evening, this is Hei.
Many people want to grow their
TikTok or YouTube Shorts accounts, but
in reality, there are surprisingly few people who operate them strategically.
“I’m posting every day, but my followers aren’t increasing…”
“I don’t know which videos will go viral…”
For those struggling with these issues,
simply being conscious of a “business mindset” in SNS management
will change your results.
I personally reached 10,000 followers on TikTok in six months and
1,000 subscribers on YouTube in six months,
because I properly implemented goal setting, data analysis,
and systematizing consistency.
This time, I will explain
the 3 rules for guaranteed growth
in SNS management.
Rule 1: Goal Setting! Clarify your destination
“By when do you want to reach what numbers?”
Deciding this concretely is
the first step to success.
✖︎ Bad goal example:
“I just want to increase my followers!”
⚫︎ Good goal example:
“I will reach 10,000 followers within one year!”
“Break down” your goals to create a realistic plan
For example,
if you aim for “10,000 followers in a year”…
Annual goal: 10,000 followers in one year
Monthly goal: Increase by 833 followers every month
Weekly goal: Increase by about 208 followers every week
Daily goal: Increase by 30 followers every day
By breaking it down from “Year → Month → Week → Day” like this,
your daily actions
become clear.
Rule 2: Check and analyze the numbers
Once you have set your goals,
the next important thing is
“checking the numbers and making improvements.”
→ Check your follower count and
video view counts every day
→ Compare your target numbers with the actual numbers
→ If you haven’t reached your goal, analyze the cause
For example,
suppose your goal is to increase by 30 followers a day,
but you only gained 10.
In this case, it is important to
think about “why they didn’t increase”
as follows.
Example of cause analysis:
✖︎ Was the video posting time bad?
→ Look at the data and post at the optimal time
✖︎ Is the video content not resonating?
→ Compare it with past videos that performed well
✖︎ Are you failing to reach your target audience?
→ Review your hashtags and captions
“Compare target and actual numbers → Make improvements”
By cycling through this PDCA,
you can ensure growth.
*PDCA stands for
Plan, Do,
Check, Action,
and is a method used for
business improvement, quality improvement,
and achieving goals.
It is also called the PDCA cycle.
Rule 3: Mindset for consistency
In SNS management, rather than
aiming to “go viral in a short period,” “continuing for a long time
” is more important. ⚪︎ “The 10,000-hour rule”
(You will improve in any field if you continue for 10,000 hours) ⚪︎
Make it a habit to check numbers daily and cycle through PDCA
⚪︎
Even if you don’t see results at first, continue to increase your chances of growth
Ways to keep going until you see results: ⚪︎ Make SNS management a “habit” (like brushing your teeth)
⚪︎ Learn while having fun (analyze like it’s a game)
⚪︎
Accumulate small successes (e.g., reaching XX views on one video!)
People who succeed on SNS are those who have created a “system for consistency.”
Summary
3 Rules for Achieving Results
⚪︎Set a goal and
break it down into annual → monthly → weekly → daily.
⚪︎Check the numbers every day and
analyze "why it isn't growing."
⚪︎Create habits to keep going for the long term and run the PDCA cycle.
Goal setting, data analysis, and consistency.
Just by being conscious of these three things,
you will change from "luck-based SNS management"
to "strategically growable SNS management."
The key to success is to focus on "one improvement per day"
rather than "one post per day"!
I also used to post without thinking at first, but
by clarifying my goals and analyzing the numbers,
my results changed.
SNS can be grown through "strategy," not "luck."
⚪︎What you can do starting today → Set your own goals.
⚪︎Break goals down into monthly → weekly → daily,
and check them every day.
First, try deciding "how many followers do I want to aim for this month?"!
If you develop this habit, you will definitely be able to grow.
Next time, I will
explain in detail about
"common points of posts that increase followers" so if you are interested, please follow and like!
