Hair changes felt from your 40s. What is important for continuing hair color
—How the Kagurazaka/Edogawabashi hair salon "THE eme" thinks about approaching hair for the adult generation—
Since entering your 40s,
* "My hair is harder to manage than before"
* "I feel dryness after coloring"
* "I have more gray hair"
* "I feel like I've lost my shine"
* "The same colors I used to wear don't suit me anymore"
Many people feel these kinds of changes.
In fact, hair and scalp change little by little with age.
That is why it is natural to feel a sense of discomfort with the same hair coloring approach you used in your 20s and 30s.
This time, we will share the hair changes that tend to occur from your 40s onwards, and the important points for the adult generation to enjoy hair color without strain.
Why does hair quality change from your 40s?
As you age, various changes appear in your hair and scalp.
Particularly common are:
* Decrease in moisture and oil content
* Wavy hair due to aging
* Loss of firmness and body
* Increase in gray hair
* Scalp dryness
* Accumulation of damage after coloring
and so on.
More people are becoming sensitive to chemical irritation and dryness that they didn't notice before.
Therefore, it is not just about "dyeing for now," but
“a design that allows you to continue coloring beautifully in the future”
becomes very important.
To an era where gray hair dye alone is not the solution
When you reach your 40s, many people start to worry about gray hair.
However, recently,
rather than "gray hair dye that just covers it up darkly,"
* I want to keep some brightness
* I want transparency
* I want to make use of my gray hair
* I want to make my skin look beautiful
* I want to look elegant rather than trying to look young
we are receiving many more consultations like these.
Especially for the adult generation, not just "color," but
* Shine
* Skin complexion
* Softness
* Cleanliness
* Hair texture
greatly influence the impression.
Therefore, at THE eme, rather than the simple concept of "gray hair dye,"
we value "enjoying color for a long time while protecting your hair and scalp."
What is important for hair color in your 40s is "reducing damage"
The most important thing for adult generation coloring is actually the base creation rather than the "color."
No matter how beautiful the color is,
* If the ends are dry
* If there is no shine
* If it spreads out
* If the texture is poor
it becomes difficult to look elegant.
Conversely, just having shine and manageability in your hair changes your impression significantly.
That is why at THE eme, we perform treatments with the mindset of:
* Not using stronger chemicals than necessary
* Assessing the condition of the hair
* Reducing scalp burden
* Valuing pre-treatment and post-treatment
* Emphasizing textures that are easy to handle at home
—
There are also more people with sensitive skin and scalps that sting easily
After your 40s, it is not uncommon for your scalp to become more sensitive than before.
* Tingling during coloring
* Itching the next day
* Scalp dryness
* Tightness after coloring
These changes are not rare.
At THE eme, we adjust according to the customer's condition, such as:
* Scalp protection
* Chemical selection
* Application method
* Processing time
* Ingenuity to suppress irritation
"I want to color my hair, but I'm worried about the burden."
We propose methods that even such people can continue without strain.
From your 40s, what "suits you" changes
As you age, your skin texture and atmosphere also change.
Therefore, colors that used to suit you might:
* Make your complexion look dull
* Look flashy
* Feel heavy
Conversely, colors that are conscious of:
* Softness
* Shine
* Skin compatibility
* Elegance
naturally bring out the charm of the adult generation.
At THE eme, rather than simple trendy colors, we value "the balance that makes that person look beautiful."
—
If you are thinking about hair color for the adult generation in Kagurazaka/Edogawabashi, come to THE eme
At THE eme, we value:
* Hair quality improvement
* Scalp care
* Handling aging hair
* Color design for adult women and men
* Relaxing one-on-one treatment
For hair from your 40s onwards, it is very important not just to "dye it," but "whether you can maintain beautiful hair in the future."
What is your current hair condition, and what would you like to do from now on?
Please feel free to consult with us.
—
Summary | Hair color in your 40s is an era of thinking about "future hair"
From your 40s, various changes appear, such as:
* Gray hair
* Damage
* Wavy hair
* Dryness
* Scalp environment
That is why it is very important not only "what color to make it," but "how to continue beautifully."
Instead of forcing your hair into a style, choose a hair color that values natural shine and manageability.
In the Kagurazaka/Edogawabashi area, please consult THE eme for your hair concerns as an adult generation.
Store Name: THE eme
Location: Yamabuki-cho, Shinjuku-ku, Tokyo (3-minute walk from Edogawabashi Station / 8-minute walk from Kagurazaka Station)
Business Hours: 9:00 - 19:00 (Closed: Irregular holidays)
By appointment only / Available for both women and men
Reservations are being accepted via LINE or WEB reservation
📱 LINE Reservation: [lin.ee/zp6qHKh]
Reservations via LINE or HotPepper
■ (24-hour reception)
THE eme | Private hair salon in Edogawabashi/Kagurazaka
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