Three Elements for Publishing Success and Their Multiplication

I am Iwai, the representative of UTSUWA Publishing.

I have been thinking about what factors determine whether or not you get results after publishing.

First of all, "publishing results" can mean many different things.

• Creating a book that becomes your signature work

• Attracting prospective customers (to your official LINE account, newsletter, workshops, or information sessions)

• Increasing sales

• Getting invited to give lectures

• Using it as a catalyst for collaboration

• Obtaining loans by using the book as documentation (evidence of your passion) for loan consultations with banks or government-affiliated financial institutions

• Using it as a catalyst to increase the unit price of your products

• Creating an opportunity to express gratitude to the people around you

And so on...

So, what is the difference between those who achieve these results and those who do not?

From my personal experience working with nearly 30 authors, I have learned that the multiplication of three elements is crucial:
"Publishing Results = SNS x Market x Passion"
.

The first element is "SNS".
Even when we say SNS, it does not necessarily mean that the number of followers is what matters.

What is necessary is, "Are you able to utilize SNS effectively?"

A state where your posts are consistent even if you don't have a large number of followers, or where your posts successfully drive traffic to your official LINE account or newsletter, is what it means to be 'proficient at using social media'.

To rephrase this, that author has a 'brand (or world view)' on social media, and has both an 'interested audience (potential customers)' and 'fans (purchasers)'.

Therefore, if you can deliver a book filled with the author's life and passion, the 'interested audience (potential customers)' will instantly become 'fans (service purchasers)'.

Authors who published books on spiritual topics, or books on mindset and social media marketing, used this method to secure multiple consulting requests within one month of publication.

While having a large number of followers is advantageous, above all, be conscious of 'Are your posts reaching your followers? Are your posts and traffic funnels functioning (in other words, are you proficient at using social media)'!

The second element for increasing publishing success is the 'market'.

It goes without saying, but it is best if the content is
information that is scarce in the market (high rarity of information) x information that many people are seeking (high demand)
.

However, now that everyone can disseminate information, it is difficult to perfectly satisfy the multiplication above.

However!
Information that is scarce in the market (high rarity of information) x information that few people are seeking (limited demand)

still exists.

For example, here is a representative case of an author who published through our company.

◉ Published a book using sensitive content like family support as a case study (university adjunct lecturer) → Evaluated as 'important content that few people had shared before' →→ Classes increased from 1 to 8. Also received requests for web articles.

Also, currently, a handball goalkeeper coach is writing a book with the goal of "raising the level of the Japanese handball industry," and this is exactly
information that is scarce in the market (high information rarity) ×few people are looking for it (limited demand)
.

information that is scarce in the market (high information rarity)×few people are looking for it (limited demand)

Until now, information that "few people are looking for (limited demand)" was rarely shared, and it was also difficult to turn into a business.

However, now that individuals can freely share information and conduct business, it has become easy to monetize even businesses where "few people are looking for it".

In summary, if you are conscious of the market, you can easily achieve results such as sales and speaking engagements, even in fields where there are not necessarily many readers (large demand).

The final element to increase the results of publishing is "passion".

Now, where is the goal of publishing?

Is it until the book is sold on Amazon or in bookstores?

No. I believe that "until the book produces results" is the goal of publishing.

The road to getting a book on sale is not an easy one.

It is finally completed after repeated checks and numerous meetings while busy and short on time.

However, publishing starts from there.

Efforts to deliver your book to the people you truly want to read it, such as planning events whether in-person or online, consistently posting on social media, or incorporating it into your business flow...

Only after receiving reactions from those who have read the book can you truly say you have published it.

Even if you set up and build a website or social media presence, it is meaningless if you don't use them, right?

It is the same with this.

The book you created by investing time, effort, and money—delivering it to the hands of those who truly want it... the most necessary thing for that is 'passion'.

Let's summarize. For publishing to produce results, the multiplication of the following three elements is important.

"Publishing Results = Social Media x Market x Passion"

Please keep this in mind so that the book you worked so hard to create doesn't just become a mere souvenir!

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