Research on Nao Kurosaki

Good morning, readers. This research report is about "Nao Kurosaki".

She suddenly appeared on note in June 2023, and in just 10 months, she gained 9,700 followers on a platform where growth is notoriously difficult. A company operator, Kindle publisher, membership manager, queen of monetization, and queen of the "no-lukewarm-activity" movement. Nao Kurosaki is a person with many faces.


There is no need for me to explain her at this late stage. However, "support your favorites while you can." This is a favorite saying of a friend of mine who is a Takarazuka fan. Takarazuka is a swamp, isn't it? Nao is a cat, isn't she? (??)


The "Research on..." series, which I write irregularly, is where I arbitrarily pick people whose writing I like, research them on my own, and write whatever I want about them. By the way, AWC is not involved in this mission at all, so keep that in mind.


By the way, this tone is from Mission: Impossible. It's the opening scene of Mission: Impossible. Therefore, this article will not self-destruct, so keep that in mind. ...Let's return to my usual writing style.


Hi, welcome.
I'm glad to see you're doing well.
(Is it back to normal, the writing style?)


I am also a member of Nao Kurosaki's membership, and I am amazed by her level of activity.


She posts articles every day. Tips for writers. Daily realizations. SNS strategy theories. The latest management theories. Creative stories. Introductions of membership participants. Introductions of note writers. Introductions of project participants. Essays. And collaborative magazines. Furthermore, she interacts with many people in the comments.


Truly "no-lukewarm-activity." This is a term popularized by Nao Kurosaki.


"Prohibit lukewarm activities and spend another happy, energetic day today."


Yes. The image I have of Nao Kurosaki is a "worldview created by words."

◆ A Worldview Created by Words

Neko-katsu (Cat activity).
No-lukewarm-activity.

Tuesday Short.
Wednesday 100-yen Strategy Battle.
Thursday Tragedy.


I simply like the naming. It's catchy and original. I think the naming of "No-lukewarm-activity" is brilliant. Her naming sense is amazing.


In my "After-School Writing Club," I also hold events by day of the week. "Monday Catch Copy," "Wednesday Essay," and "Saturday, I want you to write." I'm happy that our sensibilities are a little bit similar.


Furthermore, what makes the world of Nao Kurosaki even easier to understand is color.


Yellow Label.
Blue Label.
Pink Label.
Red Label.
Orange Label.
Purple Label.
Black Label.
SAKURA Label.
Illustration Label.
MARINE Label.
Event Label.


She creates the worldview of Nao Kurosaki with words and makes it easy to understand with visual labeling (color coding). You can tell just by looking.


And then, there is the Nao Kurosaki syntax.


Hi. Welcome.

Thanks for your hard work today.
Let's do our best energetically today too.
Shall we do our best today too?
Thank you for coming today too.
I'm glad to see you're doing well today too.


Starting with greetings like that, the main text is in a conversational tone and is easy to read. You can read the article all at once. It might seem overly familiar, but no, as you read on, it's actually quite polite.


It is inevitable that many people on note are imitating her tone. Because once you read it, the distance between your hearts is pulled in tight.


She weaves sentences while mixing written and spoken language in a nice way. Just when you think it's very modern,

she can also write very formal sentences. Don't be fooled by that conversational tone. She understands everything, and as a result of her choices, she writes in that tone. You can't imitate it easily, you know?


As far as I know, she is the only one who has that exquisite, borderline sense of familiarity and politeness.


There are many people who imitate only the surface and fail by writing just overly familiar sentences. Hey, that's just annoying, you know? ...is the kind of person I mean. They probably haven't grasped the essence.


If there is such a thing as "polite language in casual speech," Nao Kurosaki is the one who manipulates it freely. Not in a nasty way, she is a "charmer."


And the fact that you can tell who the writer is just by reading the text, thinking "Ah, this text is by Nao-san," is proof that perfect branding has been achieved.

◆ Visual Branding

You can tell it's Nao Kurosaki not only by the text but also by the illustrations. Both on note and X, it's this style of illustration.

I also care a lot about my appearance on the internet. Because it is something I can control myself. I don't take my profile icon or header lightly.


As for me, the amount of money I've spent to create my identity is probably around 130,000 yen. I've spent that much on my profile icon, image tanka, image illustrations, and logo. If it's Nao-san, it's probably even more.


By the way, my current icon is by the same artist as Nao-san's. I investigated on my own to find out who drew Nao-san's illustrations (Kya! Stalker!) and requested that person. I liked the touch. In the first place, since our names are both in katakana, I felt a sense of closeness.


Some people might think, "I want to ask the same person for an icon too!" But you know, it's not a few thousand yen. It's a decent price, right? Because the other party is a professional artist.


She doesn't skimp on that. She doesn't compromise on her own symbol.


For the sake of her own identity, if it becomes branding, she is thorough about it. Truly no-lukewarm-activity.


The effect is immeasurable. Just by seeing that illustration, you know, "Ah, it's Nao Kurosaki." Once it gets to this point, the "originality" and "uniqueness" that writers crave are already in hand.


Come on, let's try to bring out our own originality visually too.


...I put more passion into this article than I thought. I could still write more, but others are writing too, so the above is my research report on Nao Kurosaki.

As usual, if you, or your members, who read this get dragged into the swamp of writing, or even if you can't write anymore, the authorities will not be involved at all, so keep that in mind. Also, this article will not self-destruct... (if there are complaints).


mission (impossible) complete.

《Previous Research Reports》

I am holding a project to try posting every day for 66 days. Anyone can participate. However, if you skip posting even for one day, you will be expelled from the magazine.

There are now 49 friends running and posting together! Thank you for participating!

If you can't work hard alone, we will run with you.


◆ People running together with 66-day writing × running
《As of April 29, 23:59》


I am picking up members of the writing club activity "After-School Writing Club" and those who have purchased my paid articles or supported me.

Click here for the articles of all participants.

#66DayWritingRun
#66DayWritingRunDay53

[Image cooperation: Sachiwa]

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Kiyofumi Noto
A money expert for the 100-year life era who loves the Japanese spirit (7th book "The World's Safest Textbook on US Treasury Bonds and Dollar-Denominated Corporate Bonds" is now on sale!). What is "US Treasury Bond Investment" for Japanese people? Number of channel subscribers24000 people! Total viewers1 million people!
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