[Success Principles] What is the mechanism for selling without DMs?

Hello, this is Tsukimori.


Today, I will talk about
the reason why the more you do DM sales, the less you sell.

You send DMs, but get no replies.
The more you push your sales, the more you get blocked.

Have you ever experienced this?


Actually, DM sales that start with a hard sell
fail 99% of the time.


The reason is that
the essence of business is
"providing value."

The reason why starting with DM sales is bad

It might be hard to understand
in terms of business, so
I'll use dating as an analogy ^^

Actually, business is
very similar to dating.



The reason is that both business and dating
progress by "building a relationship."




NG example below:

Confessing immediately (DM sales)



In dating terms, this is like
saying "Please go out with me!" upon first meeting.
→ If you think about it normally, it fails 99% of the time.



OK example


Confessing after going on dates (providing value)

Having conversations,

and confessing once trust is built
→ Success rate increases

It's like this.


In other words,



DM sales "are like confessing upon first meeting."
I also had this done to me



often when I was starting in business,
and I honestly thought,

"Huh? Was I suddenly being sold to?"

And then...


I would just ignore
the people who were too persistent.
So then,


how can you "sell without selling"?

What people who sell without DMs are doing

Create an attractive profile

(First impressions are 90%)

Your profile is your "storefront sign."

If this is sloppy,
customers will think, "Is this shop okay?"
and won't come in.

So,
what kind of profile
is good?

Concrete examples are below:
(This time,
I'll think about it in the dating genre.)

Who is this content for?
→ (Example: For dating beginners)


What can be learned?
→ (Example: How to make your first love come true)


What kind of track record do you have?
→ (Example: 80% success rate in achieving love)



By conveying the benefits to the other person
in this way,


they will think, "Oh? What's this?!"
and might think about following you.

Gain trust with your icon (appearance is also important)

First impressions are important in dating, too, right?


In business as well,
your icon becomes your "face."

What's not good is using scenery or
your pet dog

→ It's the same as being faceless.

Use an icon where your face is visible or one that is
well-designed.


Create it with the image
you want others to have of you.

In fact, there are many people who
gained more followers just by changing their icon.

Provide value through posts

It's important to make posts that make people think,
"I want to hear more from this person."

By sharing useful information,
it's important to make them feel
"this is helpful for me."



This is providing value.

Here are some post examples↓
(using the dating genre from earlier)

--------------------------
The 3 steps beginners should take
to start dating are...
--------------------------
or

--------------------------
These are the top 5 reasons
I got rejected.
--------------------------
and so on.


If you steadily accumulate
useful posts,

people will think "I'm interested in this person!"
without you needing to DM them.

Follow casually

If steps 1, 2, and 3 go well,
they will follow you back.


From there, keep having
dates (interactions)


at the points where you
monetize,
and build trust.

As a result,
they will buy your product.

Let's build a system that sells without needing to DM!

If you do DM sales
the wrong way,
people will dislike it.

People who are truly successful at selling
do not need to send DMs

They have a system
where products sell automatically.

1 Create an attractive profile
2 Set a trustworthy icon
3 Make valuable posts
4 Follow and build trust

If you keep these four things in mind,
you can become someone who "sells without selling."

Summary

===============================
Sending DMs out of the blue will just scare people

DM sales are like "confessing your love on a first date"

If you provide value, you will sell naturally

Let's build a "system that sells without selling"
================================

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PS

In the next article,
I think I'll write about how to create
attractive profiles and icons ^^

Look forward to it

I finally wrote it!
↓