Why the cold brew at my coffee shop 'Laughter' is so incredibly delicious that I want everyone on earth to try it

I currently run a coffee shop called Laughter in Kyoto.

The hot summer is almost here.
Actually, coffee shop sales tend to drop when summer arrives...
Coffee bean consumption decreases, and there aren't as many people who prefer iced coffee compared to hot coffee.

It might be hard to reach for a cup of coffee when the hot days continue, but I really want you to try our cold brew coffee at least once!

As the name suggests, it is coffee extracted with water instead of hot water.

It is said that tannins and caffeine, which are the sources of bitterness and astringency, do not dissolve easily, suppressing unpleasant tastes and bitterness, and allowing you to enjoy a soft and gentle flavor thanks to the umami component, theanine.

The cold brew coffee served at my shop, Laughter, is crafted to fully take advantage of those characteristics.
We use dark-roasted beans from the Charlie Farm in Thailand.
It is a Typica variety, known for its sweet flavor, and by roasting it slowly, you can enjoy a rich, chocolate-like sweetness.

We grind these a bit finely, pack them into special bags, soak them in one liter of water, and wait for 10 hours.

Even within the smooth, rounded, and overflowing sweet flavor, there is a coffee-like aroma and richness that I personally find exquisite.

The mentor who taught me everything from selecting coffee beans to roasting and extraction always told me that 'sweetness' is the most important thing in coffee.
Truly delicious coffee is 'sweet'.
He said over and over again that it's not just about being bitter or sour, but about the umami that lingers in your mouth and nose.

After opening my own shop, I have come to understand the meaning of these words.
I make sure to identify the individuality of each bean and roast it slowly, keeping in mind how to draw out the best 'sweetness'.
Cold brew coffee is a product that embodies my mentor's teachings.

I tried making cold brew with other origins and varieties, but it was the dark-roasted Charlie Farm beans that resulted in a flavor I was satisfied with.

It is popular at our shop not only with coffee lovers but also with those who don't like coffee or don't usually drink iced coffee!
I really want those who don't drink much coffee during the summer to give it a try.

And, we have released cold brew coffee packs so you can enjoy this cold brew at home!!
Since I started working in the coffee industry, I have realized firsthand that 'convenience' is an important factor for everyone when choosing coffee.

As I mentioned earlier, just soak the pack in one liter of water and wait 10 hours, and your coffee is ready!
Anyone can easily enjoy cold brew coffee at home.

It is available at our shop and online store, so please give it a try.
We also have gift sets available for your loved ones ☕