Why I want to do 'Behavioral Environment Design'
At first, I just liked interior design.
Colors, materials, styles.
I loved thinking about the worldview of a space,
and I was always thinking about
'how it looks'.
But as I looked at spaces,
I started to feel a slight sense of discomfort.
No matter how beautiful,
no matter how sophisticated,
there were spaces that felt uncomfortable,
or where I couldn't settle down,
or where I didn't feel like coming back.
Conversely,
even if it wasn't that stylish,
there were places where I somehow wanted to stay longer.
What is that difference?
I started to think about that.
From there, I started to see
spaces not as 'still images',
but as 'environments where people move'.
People,
don't just move based on their own will.
Field of vision.
Flow lines.
Amount of information.
Light.
Sense of distance.
Atmosphere.
They are significantly influenced by the environment.
For example,
even if you want to read a book,
if your smartphone is on the shortest path, you'll drift toward it.
Conversely,
there are spaces where you naturally end up opening a book.
That is why I
have become strongly attracted to 'design where behavior flows naturally'.
But at the same time,
I was not attracted to spaces that were merely functional.
Spaces that prioritize only efficiency
might be correct.
But,
there is no emotional resonance.
There is no atmosphere.
The 'reason to be there' is weak.
That is why I
don't just want to do behavioral design.
Colors and materials,
styles and negative space,
light and atmosphere.
Including that kind of sensory beauty,
I want to create 'value that can only be experienced because of this space'.
Just being beautiful is weak.
Just being functional is weak.
I think perhaps,
I want to achieve both
'having behavior flow naturally'
and
'a worldview unique to that space'.
Wanting to come back.
Being able to concentrate naturally.
Feeling calm.
Changing your mood.
Wanting to stay.
I find value in a state where such 'behaviors' and 'emotions'
are naturally connected within a space.
'How do people move and how do they feel in that space?'
Perhaps I
don't just want to make a space look pretty.
I think I want to design spaces
as an 'experience' where human behavior and emotion
naturally connect.