🆕 Soy Milk Ramen Specialty Store "Mamezen" Finally Launches Project to Create Instant Ramen!
Thank you for your continued patronage of Mamezen. Starting in August 2025, the Kyoto-based vegan soy milk ramen specialty store "Mamezen" is finally ready to begin development of its first 2-serving instant noodle bag set . The initial production run is planned for approximately 2,000 to 4,000 servings , and a crowdfunding campaign is also scheduled to begin soon. We kindly ask for your support and cooperation in this "new form of soy milk ramen" that is spreading to the world.
1. Background and Development Goals🧪
🌍 Rising Global Demand for Instant Noodles
As of 2025, the plant-based instant noodle market is growing rapidly. Amidst the global expansion of vegan/health-conscious trends and lifestyles that prioritize convenience, plant-based instant ramen is becoming the center of attention. The global instant noodle market is valued at approximately $55 billion in 2025 and is expected to grow at a CAGR of about 5.8%, with plant-based and health-oriented products considered the stars of the next generation.
Furthermore, search volume related to vegan instant ramen also surged in early 2025, and since interest in "vegan instant ramen" has grown significantly since May, this is the perfect time.
💡 Infusing Mamezen's Identity into Instant Noodles
Mamezen wants to recreate the rich, unsweetened soy milk-based soup, kombu and shiitake dashi, and sustainable cooking methods like reusing dashi ingredients that we have cultivated in our restaurant, even in an instant format. We want to make "soy milk ramen," which combines health, environment, and taste, easily enjoyable at home.
2. Product Specifications and Planned Lineup
Bagged 2-serving set: A 2-serving pack per bag, convenient for sharing and storage.
Noodles: No-egg noodles (redesigned based on existing noodles).
Soup: Rich soy milk powder + plant-based dashi seasoning (ingredients are natural and additive-free oriented).
Packaging: Elegant design, eco-friendly materials, includes recipes and the story of the soy milk ramen specialty store "Mamezen".
Initial lot: 2,000 to 4,000 servings (limited production, includes non-sale benefits for early supporters).
3. Crowdfunding Outlook and Project Details
Implementation period: Scheduled from mid-August to early September 2025.
Platform: Japan-exclusive model (assuming Campfire).
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Reward examples:
Instant bag noodles, 2-serving pack (early bird/regular).
Mamezen store discount coupons or free meal tickets.
Bonus: "Mamezen Original Personal Chopsticks" included.
Appreciation plans such as "Development Supporter Name Listing".
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Objective:
Raise a portion of the initial production funds.
Promote awareness, word-of-mouth, and sharing on social media.
Build a model for future overseas sales and D2C expansion.
4. Synergy with Trends & Why Instant Now?
🥢 Fusion of Health, Convenience, and Sustainability-Oriented Mindsets
Increasing demand for plant-based/vegan instant noodles: With the expansion of the vegan/flexitarian demographic, interest in high-protein, additive-free, clean-label products is rising.
Functional and nutritional instant food appeal: The market for "functional instant noodles" fortified with vitamins, minerals, probiotics, etc., is projected to grow.
Consumer needs for 'natural ingredient orientation': From 2025 onwards, there is a strong trend toward choosing natural, additive-free products, and the 'soy milk and vegetable broth' composition directly responds to these consumer needs.
📈 Crossover of Plant-Based and Instant Noodles
The trend toward 'premium and healthy' instant noodles is advancing, with vegan, creamy, and new-sensation fusion flavors gaining attention, especially in the West.
For example, products with flavors and functions such as 'creamy + functionality (protein),' 'low sodium,' and 'vegan ramen' are on the rise in the US and European markets.
5. Appeal and Expectations for Mamezen Instant Ramen
'Soy Milk Ramen' you can eat anytime, anywhere: Enjoy the taste of Japanese tradition and environmental consideration at home anywhere in the world in just a few minutes with hot water.
Also as a healthy staple food substitute: Perfect for a light lunch, late-night snack, or while traveling. Great for breakfast too!
Ideal for return gifts and presents: Designed with attractive packaging for gifts.
Collaboration projects with stores are also possible: We plan to offer benefits for supporters, such as exclusive store discounts for those who bring their own chopsticks and early access to collaboration menus.
6. Request for Cooperation and Future Development Plans
With your support, we aim to achieve the following developments:
Aim for an immediate sell-out of the first edition and expand production lots for subsequent releases
Consider collaborative sales with overseas stores (Malaysia, Indonesia, Australia)
Promote D2C e-commerce expansion: Including subscription services and gift sales.
Development of additional flavors: Soy meat tantanmen (spiciness level 5), matcha chlorella, and black sesame hemp charcoal.
The detailed release for the crowdfunding campaign is scheduled for mid-August. Links to the project overview and support page will be announced sequentially on note and official social media.
Summary
🌾 Mamezen starts development of instant bagged noodles '2-serving set' (first edition approx. 2000–4000 servings).
🎯 Crowdfunding support recruitment to begin soon.
🌱 Product design that fuses plant-based, vegan, functional food, and convenience.
💬 Amid market trends that align with global movements, we are delivering a new type of instant noodle from Japan.
🙏 We appreciate your support and cooperation!
The trends and data covered in this text are based on highly reliable market reports and food and consumer trend information (GlobeNewswire, Accio, innovamarketinsights.com, xtalks.com, kimdeefoods.com, Future Market Insights, linkedin.com, Total Food Service).
