It doesn't end with just handing them out! Why die-cut uchiwa fans are chosen
When it comes to standard novelties for summer events, concerts, and exhibitions, the "uchiwa" (hand fan) is a staple.
In recent years, not only are standard round uchiwa fans being used, but there is an increasing trend of adopting die-cut (shaped) uchiwa fans that match the shapes of portraits, characters, logos, or products.
For event strategies, there is now a demand for mechanisms that go beyond simple distribution—ones that leave a lasting impression on attendees and allow them to enjoy the experience itself.
Against this backdrop, die-cut uchiwa fans are being utilized in a variety of situations.
Why die-cut uchiwa fans now?
In recent years, event and promotional strategies have shifted focus from "how many were distributed" to "how memorable they were" and "how much they were shared."
In addition to their practical utility, die-cut uchiwa fans possess a design appeal that makes people want to take photos, as well as a charm that makes them worth keeping as merchandise.
Therefore, they are gaining attention not just as simple novelties, but as communication tools that create touchpoints with attendees through experiences that are remembered, shared, and taken home.
Specific benefits as a distribution strategy
Easy to remember as an event souvenir
The ability to utilize the actual shape of a product, logo, person, or character is unique to die-cutting. They have a stronger visual impact than standard uchiwa fans, making it easier to convey the worldview of an event or work.
Because the shape itself is memorable, it serves as a catalyst for attendees to recall the experience or the work even after the event has ended.
Easy to lead to SNS posts
Since uchiwa fans are held in the hand, they are easily incorporated as props when taking photos, much like photo props, making them promotional items that look great in pictures.
By creating shapes that express the worldview of a favorite idol, character, or work, they can encourage people to take photos and post them on social media along with hashtag campaigns.
By being shared along with memories of the event, information can spread outside the venue, which can also be expected to generate buzz.
Novelties become merchandise
Ordinary flyers and handouts are often discarded once they have served their purpose. On the other hand, depending on the design, die-cut uchiwa fans have a high potential to be taken home as event-exclusive souvenirs, collectibles, or fan merchandise. Their appeal lies in being items that can be enjoyed even after the event ends, such as by displaying them in a room or carrying them in a case.
They are particularly compatible with "oshi-katsu" (supporting a favorite) activities, such as anime, game, character IP, or 2.5D stage-related events and concerts, making them a perfect fit for strategies that prioritize touchpoints with fans.
Used in scenes like these
Because they can express the worldview of a work or brand through their shape, they are used in various scenes, primarily in entertainment, as well as corporate events and exhibitions.
Anime and game events
Live concerts, music festivals, and indoor festivals
Fan club events
Purchase bonuses for pop-up stores
Corporate booths and exhibitions at art events and more
Not just handing them out, but leaving an experience behind
Die-cut uchiwa fans are not just tools for beating the heat.
They stay in memories, are shared in photos, and are taken home as merchandise—
the ability to create an experience that doesn't end with just handing them out is the appeal of die-cut uchiwa fans.
Why not consider them as an option for your summer events, campaign strategies, or merchandise production?
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