Providing hospitality even to those who cannot visit the shop: A new initiative started by a Hiroshima patisserie

As I continue to make sweets in Hiroshima, one thing I value is how to convey the very atmosphere of the shop to our customers.

This time, as a new initiative, I have introduced 'Matterport,' which 3D scans the interior of the patisserie and allows users to walk around virtually. By linking it with our online shop (BASE), we have created a system where people can experience what it's like to visit our actual shop, even online.

To be honest, there was a lot of trial and error involved in integrating these latest digital technologies into a physical store. How to showcase the expression of each individual cake, and how to retain the warmth of a craftsman within the convenience of digital tools—there were many aspects that were not straightforward.

However, why go to such lengths to challenge myself with new technology?

It is because I believe that remaining flexible to the changes of the times will ultimately lead to delivering our sweets to customers in the best possible way.

AI and 3D technology are merely 'tools.' What matters is how you use those tools to excite your customers. There would be nothing that makes me happier than if you could feel the atmosphere of the kitchen, which is usually not seen, and the stories behind the sweets lined up on the shelves through our virtual shop tour.

'Patisserie x Technology'.

What kind of new scenery will this combination show us from here on out?

Although it is one step at a time, I would like to continue exploring what a shop should be in this new era, starting from here in Hiroshima.

Please take a look at our new virtual shop.