[IP Landscape] I believe the keys to getting people interested are a bird's-eye view and interrelationships
This is about IP landscape.
I think there are times when you explain the results of research and analysis on markets and competitors to business or development departments.
Even when you explain it, they don't seem interested. I imagine there are some of you who have had this experience.
■ Realizing this for the first time by being on the receiving end of an explanation
The other day, I was in the rare position of being the one receiving an explanation. What I received was a competitor research report from a research contractor.
At that point, I felt like I just couldn't get interested in it, for some reason.
When I explored the reasons for that...
・The explanation was just a list of facts.
・Even though multiple competitors were being looked at, there was no relative comparison.
・The relationship with us (our company) was unclear.
These were the reasons.
■ Points to get people interested
So, what would have made me interested? I thought it could be summarized into
(1) Bird's-eye view
(2) Interrelationships
The bird's-eye view in (1) refers to the overall sense of the story.
Something where you can grasp the big picture at a glance. What kind of story is about to begin? For example, a summary plus an overview map.
If you are told about individual pieces of information one by one, it seems like you would lose track of what the story is about.
The interrelationships in (2) refer to the relationships between competitors, and between competitors and our company.
Comparing competitors with each other, what are their strengths and weaknesses?
Where are competitors benchmarking and moving?Is our company superior or inferior? And in what regard? That is what it is.As a result, who should our company be watching?
Who should we be using as a benchmark (as a model or as a cautionary tale) to move forward?I think this allows them to visualize the actions to take.
■ Summary
Being able to visualize actions means, in other words, being able to feel it as their own business.
I believe this is the dividing line between whether or not you can get people interested.