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Portfolio of Toyanna, a writer with over 1,000 achievements: Work samples and profile

トイアンナ

I am Toyanna, a writer specializing in interviews and recruitment.I have achieved numerous results in the HR and recruitment fields. Please review my portfolio of past work.


Key Achievements

HR Field: Media for New Graduates

ONE CAREER Inc.
I have been involved since the early days of "ONE CAREER," a job-hunting media platform boasting the third-largest membership in Japan. I delivered over 100 foundational job-hunting articles. I contributed to increasing brand awareness by producing numerous articles that exceeded 300,000 page views.


Gaishishukatsu.com
I joined as a writer for the job-hunting site for high-achieving students, "Gaishishukatsu.com," during its inception in 2011. I have provided long-term support from the startup era when there were only four employees, through to its listing on the Tokyo Stock Exchange Prime Market and up to the present day.


HR Field: Media for Job Changers

Mynavi Woman
I provide career change advice to readers at Mynavi Woman. I have written for columns such as "Reiwa Money Hack" and "Work Hack," where writers take turns contributing.


HR Field: General Media

Career Ownership and Future of Work Consortium
I conduct interviews with participating companies and record minutes for this consortium, which brings together 38 organizations and companies under the theme of "How to realize management that fosters career ownership within traditional companies, amidst the government-led focus on human capital management."


Gendai Business
For the online media of Gendai Business, a leading Japanese business magazine, I have written news articles on HR themes such as
The fatal 'misunderstandings' made by bosses who harass subordinates without realizing it
The limits of recruitment... The future of small and medium-sized enterprises as seen in the 'worst labor shortage in history'
I have repeatedly achieved the number one spot in the daily PV rankings.


Toyo Keizai Online
I serialized articles primarily for job seekers and young professionals in a short-term intensive format.
In particular, "The reality of work and private life by annual income in your 30s" was well-received and reached number one in both daily and weekly PV rankings.


Lifestyle Field

Konkatsu Aruaru
I posted numerous articles on the theme of marriage hunting (konkatsu) for a media platform operated by the marriage agency Partner Agent. I frequently achieved the number one spot in the PV rankings.


Wotona Kichi
I contributed introductory articles about whiskey. As an article aimed at social media dissemination, it gained tens of thousands of views and reached number one in the site's rankings. It was also highly evaluated as an SEO article and was featured on Google Discover (a space where only top-rated articles are displayed).


Other deliverables: Public relations magazines, catchphrase creation, and LP production

While I cannot publicly disclose these online as part of my portfolio, I have experience in producing public relations magazines, creating catchphrases, and developing landing pages. Please contact me for further details.


Print media achievements

“ASTEION 91 [Special Feature] The Future as Possibility: Japan 100 Years from Now”
 What will the world look like in Japan 100 years from now? I contributed a vision of the future, particularly in the areas of matchmaking and marriage.


“Weekly SPA! October 24/31, 2023 Combined Issue: Special Feature - The Vulnerable Men Pandemic”

I was responsible for a short-term intensive series on the “Vulnerable Men Pandemic,” which highlighted the vulnerability of men in Japan who are increasingly suffering from poverty and illness.


Books

List of authored books

In addition, I have multiple achievements in corporate publishing for companies and book writing for influencer PR purposes.

Media Appearances

Examples of Toyanna's media appearances

Profile

Toyanna

Born in 1987. After studying abroad in the UK during high school, she graduated from Keio University in 2012. She went independent after working in the marketing departments of P&G Japan and LVMH Watch & Jewelry Japan. Based on her experience consulting on the lives of over 5,000 people, she writes primarily in the fields of human resources and matchmaking.

In 2020, she established the editorial production company "WERITE." As a professional in "writing," she handles a wide range of work, including corporate website production, owned media management, and SNS operation agency services.

Personal Life, etc.
Hobbies include food, massage, cigars, whiskey, wristwatches, and gardening. She owns a cat (Scottish Fold). She is a working mother of one child.

Self-Promotion

My theme is "creating a society where people can live by their strengths." I strive to create articles that leverage my clients' strengths and highlight their best qualities.

For example, in the HR field, I specialize in creating detailed articles based on interviews to help increase the number of people who want to apply to a company and to help employees feel glad to be working there.

Please feel free to contact me.

  • I am capable of writing that complies with the Pharmaceutical and Medical Device Act, the Act on Massage and Finger Pressure Practitioners, and the Medical Care Act.

  • I am a qualified invoice issuer registered under the invoice system.

I have obtained the YMAA mark, which certifies that I am an advertising handler with knowledge of the Pharmaceutical and Medical Device Act and medical advertising guidelines.

Click here for inquiries and requests

For requests and inquiries, please use the form on "WERITE," a service I created after incorporating my business.
Thank you for your consideration.


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