TikTok, in collaboration with Shizuoka Prefecture, launches a project to promote tourism resources using short movies. Short movies to be released starting May 15th.
The short movie platform "TikTok" will release tourism promotion movies utilizing local tourism resources in collaboration with Shizuoka Prefecture starting May 15th.
Freelance announcer Junichi Tosaka will introduce the charms of Shizuoka Prefecture, such as the World Cultural Heritage site Mt. Fuji, Miho no Matsubara, and the ongoing "Hamanako Flower Expo 2024," as spectacular news.
Background and Content
Shizuoka Prefecture boasts Mt. Fuji, a UNESCO World Cultural Heritage site, the "Hamanako Flower Expo" which is celebrating its 20th anniversary, and the largest tea cultivation area*, production volume, and output value in Japan. By utilizing these as local tourism resources and promoting them alongside other tourist spots, the prefecture is working to promote tourism and revitalize the local economy.
In promoting overall prefectural administration, the prefecture is working to disseminate information through diverse media, including public relations magazines, the city website, other platforms, social media, and digital signage, in order to effectively reach a wide range of generations by utilizing new information dissemination tools that emerge with changes in social conditions.
The prefecture disseminates various information such as policies, events, and tourism attractions of Shizuoka Prefecture through the official prefectural information site "Fujinokuni Media Channel" (https://fmc.pref.shizuoka.jp/), the official prefectural tourism site "Hello Navi Shizuoka" (https://hellonavi.jp/index.html), and other various platforms and social media.
In these short movies, freelance announcer Mr. Tosaka and the Shizuoka Prefecture mascot character "Fujippy" will introduce tourist attractions within Shizuoka Prefecture as spectacular spots, aiming to attract tourists from both inside and outside the prefecture.
TikTok has produced short movies showcasing the charms of the prefecture with the aim of contributing to the promotion of Shizuoka Prefecture's promotional strategy.
Distribution Date and Time
Released from May 15, 2024
Distribution Account
TikTok Public Policy Team Official Account (https://www.tiktok.com/@tiktokpublicpolicy_jp )
Moving forward, TikTok will continue to collaborate with public institutions such as local governments to actively promote the charms of regions using short movies.
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