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[Official Explanation] The Content Descriptions for Music Video Reviews are Interesting [K-POP]


The K-POP world has song reviews

In South Korea, there is a system called "Song Review," where KBS conducts a preliminary screening to determine if a song is suitable for broadcast. Simply put, it is a state where they check in advance whether a song is appropriate for terrestrial broadcast by NHK.
Due to the nature of "preliminary screening," the results are announced in advance, allowing us to know song information before the release, so we often see this during comeback periods.

The content of the application may sometimes differ slightly from what is registered later with KOMCA (Korea Music Copyright Association).
Song reviews are provisional information, and I think it is safe to treat KOMCA information as the official data.
Perhaps because adjustments before registration take time, the timing of KOMCA registration and database reflection (publication) is quite varied and not consistent.

The K-POP world also has music video reviews

It is not just songs that are subject to preliminary screening; music videos (MVs) are also subject to it. This is done at a different time than the song review.

Basically, this applies to the Official MV, and it seems that Teasers and Visualizers are not included. Perhaps it is because they are not broadcast on terrestrial television.

To understand the content, there is a rule for song reviews that "translations must be submitted for foreign language lyrics," but for MVs, there seems to be a rule that "a short summary of the content must be submitted," which is recorded in the file.
I don't often see MV descriptions from official sources, so I find them interesting to read every time! (*´艸`)

"Don't Say You Love Me" MV Content Description

A drama-style composition that calmly captures the poignancy that wells up at the end of love, tracing the threads of intertwined emotions and scars left behind by two people who loved each other passionately as they face each other again after a breakup, expressed through delicate and restrained acting.

From "Music Video Review Committee 2025 May 3rd Week Review Results"

"MONA LISA" MV Content Description

A visual performance-centered music video in which J-HOPE expresses a hymn to a charming partner by likening them to a masterpiece that has captured people's hearts, depicting the groovy rhythm of the R&B genre with a free and sophisticated atmosphere.

From "Music Video Review Committee 2025 March 3rd Week Review Results"

"Sweet Dreams" MV Content Description

A video where you can enjoy J-HOPE's serenade as he falls into a sweet, dream-like love, naturally blending into a space that fantastically depicts the process of warm feelings of love growing as two spaces, dreams and reality, intersect.

From "Music Video Review Committee 2025 March 1st Week Review Results"

"Winter Ahead (with PARK HYO SHIN)" MV Content Description

A one-take music video capturing Park Hyo-shin and V enjoying dinner together at a restaurant. A video focused on naturally conveying the atmosphere of the music by delicately capturing the emotions and resonance of the two artists.

From "Music Video Review Committee 2024 November 4th Week Review Results"

A work depicting the psychology of a protagonist who, using the Greek mythological figure Pygmalion as a motif, faces an inexplicable situation when an uninvited guest suddenly appears after the works he created with his own hands are reborn as humans and spend a happy time together.

From "Music Video Deliberation Committee 2024 November 4th Week Deliberation Results"

Some songs are not submitted for MV deliberation

Basically, the deliberation results are released about two days before the MV release date, but sometimes there are ones that are not listed. For example, Tablo x Namjoon's "Stop The Rain" and Namjoon's "Around the world in a day" are not there either.

However, in the case of "Around the world in a day," it was deemed ineligible by the song deliberation committee, so there is a possibility that it wasn't submitted from the start because there was no point in doing so. By the way, the reason for ineligibility was "lyrics containing profanity, derogatory language, and vulgar expressions" lol
For "Stop The Rain," there is also a possibility that it was deemed ineligible due to sensitive content, leading to no MV submission, or it may not have been submitted from the start.

Well, since it's a review to see if it's suitable for terrestrial broadcasting, it doesn't affect online releases, so I guess it's fine!

Regarding the songs, it seems that in the case of albums, they are submitted in their entirety, so I haven't seen a case where "only this song was not submitted" so far.

I want to enjoy everything from all angles

This is the first deliberation system I've encountered in the K-POP world. I look forward to it every time as a kind of bonus, as it allows me to know the content of new songs a little bit earlier.

Regarding copyright information, it's not finalized until KOMCA comes out, so for now, I'm checking which ones Bangtan is involved in writing and composing, and which music producers are participating.

At first, I was only interested in Bangtan (because my capacity was limited...), but as I gradually learned about music producers, it's fun to have a wider range of things to fantasize about, or rather, imagine the background of ( *´艸`)

It's also interesting to be able to peek at the agency's explanations for MVs like this.
It's a fan's pleasure to fantasize on their own, but I'm also interested in what the creators are thinking when they release it! Ah, fans are so greedy lol

My favorite's new song is our treasure. I want to get every bit of information that comes out and enjoy it from multiple perspectives!
I'm a little short on sleep, but well, I can sleep as much as I want after I die. No, maybe I'll be watching the concert from the afterlife...


Related Articles

There were many problems regarding this deliberation, and requests for improvement were issued.
Although the system itself remains, it seems that the transition to an online reception system and the simplification and digitization of procedures have been carried out sequentially.
Until then, it seems it was a terrifying situation where one had to physically bring CDs to each company, making a pilgrimage to Seoul essential.

Article Summary:
In July 2022, major broadcasting stations stopped accepting MV deliberations from non-major agencies, causing a flood of procedures to the "Korea Media Rating Board (KMRB)." Individuals and small labels without business registration could not even apply for deliberation, leading to delays in releases for several months. This sparked growing protests and led to the establishment of a new bill.

From Kstyle "Korea Music Label Industry Association requests abolition of deliberation on music sources and MVs... Solving the worries of entertainment agencies and artists?"

いいなと思ったら応援しよう!

音色 もしこの記事が気に入ったり、役に立ったりしたら、コーヒー1杯奢ってください。やる気が出ます!( *´艸`)