Fishpass Proposes "Biodiversity DX": Visualizing Natural Capital with a Cup of Water to Transform Environmental Measures from "Cost" to "Value"

January 7, 2026 PRTIMES

Fishpass proposes a new concept called "Biodiversity DX," which integrates environmental DNA analysis technology with digital technology.

Fishpass, a river fishing app, is a company with connections to inland water fishery cooperatives nationwide that has launched a new initiative. It contributes to biodiversity by utilizing environmental DNA, which can analyze 98% of the organisms living in a region from just a cup of water.