The 4 Traps Lurking in Unread Articles

You worked so hard to write it, yet you get no likes.

You were confident, but the response is lukewarm.

Have you ever had such a sad experience?

And are you lamenting your own lack of writing ability?

Actually, unread articles have a certain commonality.

If you read this article, many people will

start looking forward to your articles!

The Trap of Being Unread: Part 1

Writing for yourself instead of the reader

Basically, books and magazines exist because there are readers.

Things without readers are just diaries or personal records.

The biggest cause of unread articles

lies here.

For example, suppose there is an article about monetizing note.

content like,

Which article would strike a chord with you?

Is it writing delivered to the reader? Or a diary for yourself?

Take another look at your article.

Unread Trap No. 2

Are you capturing the reader's attention with your title and the first line?

The decision of whether a reader will read your article or not is decided in just a few seconds after opening it.

If you don't grab their heart in those few seconds, no matter how good the content is, it won't be read.

In other words, a "title directly linked to their worries or interests" and an "opening sentence that makes them want to read more" are what truly matter.

A common example I see is:

"Hello! This is [Name]. Today, I'm going to talk about [Topic]."

This is how it starts.

I use greetings myself, and that's fine since the goal is to increase friendliness, but the problem is what comes next.

Today, I'm going to talk about [Topic].

There is a high possibility that many readers will leave with this opening.

This is because,

"I don't know if this article will solve my problems or if I'll be interested in it, so I'll stop reading."

is what they end up feeling.

Many note readers are reading on their smartphones during their spare time.

First, aim to make them think "Oh!" with your title.

And then, at the beginning of the article they clicked on,

"How do you solve that?"

You should create a solid flow like this.

By doing so, readers who are skimming on small screens won't leave.

In other words, starting with the reader's problem is one effective pattern.

For example, just by changing the opening to something like the above, readers will want to read more.

Please check the first line of your own article.

Does it start with the "reader's problem"?

Trap of being unread: Part 3

The theme is too broad, so it doesn't resonate with anyone

The title of a certain note article: "I've summarized how to earn money on note"

Looking at this title, would you want to click it?

You probably wouldn't click it, right?

Why didn't you want to click it?

The answer is,

"Because it's too vague, and I don't know if the content is relevant to me."

In other words, the theme is too broad, and the target is ambiguous.

An article intended for everyone will resonate with no one.

Articles that get read have a specific target audience.

If we use the example title from earlier,

"To those who have been on note for 3 months and haven't sold a single piece yet"

How about that?

"Wait, is this about me?" It's easy to imagine, isn't it?

People who come here like this,

articles that readers feel are "about them"are more likely to get likes and receive comments.

Furthermore, try to write with the intention of reaching just one person as much as possible.

That is because, as a result, it will become an article read by even more people.

Please take a moment to check if you can express who your article is for in a single phrase when looking at your own article title.

Trap of being unread No. 4

Free articles are too long

The current trend for articles is around 800 to 1500 characters.

Until a little while ago, it was said that about 2000 characters per article was good.

That was because note users possessed high literacy,

and had no resistance to reading printed text,

so a higher character count was appreciated.

But it is different now.

Shorter text is preferred.

Of course, it depends on the content of the article, but

instead of rambling, keep it short and easy to understand,

and let's create articles that convey the main points!

The era is all about time performance!

With this, you are now able to write articles that get read!

Congratulations✨

However, writing good articles and how to earn money are completely different things.

Now that you've gone to the trouble of learning how to write articles that get read,

wouldn't you also like to know how to earn money?

If you are interested, please take a look.

https://note.com/ten10note/n/n45c27fc8081b

If you felt that you could relate to this article, I would be grateful if you could give it a like or follow, and I will definitely thank you in return!

Furthermore, if you leave a comment, I will cry with joy and reply to you🥲︎

Let's increase our circle of friends together!