Until you're 35, be obsessed with what you want to do. The reason I dove into the rough seas of the 'import business'
In 1999, I encountered the French design goods brand 'PYLONES,' and my entrepreneurial story began. Today, I'd like to return to my roots a little and talk about the thoughts behind why I chose the path of 'entrepreneurship.'
The spark that had been smoldering deep in my heart
Ever since I was old enough to know better, I've loved discovering interesting and rare things. After graduating from high school, I moved to Tokyo—Shimokitazawa, Jiyugaoka, Shibuya, Kichijoji... As I explored the city, I began to harbor a dream: 'Someday, I want to import treasures that no one has seen yet with my own hands.'
Ten years passed since then. After studying abroad in the UK and working as an office lady in Tokyo, I reached my late 20s. While my friends around me were getting married and having children one after another, I decided to throw down a 'challenge' to myself.
What pushed me forward was earnest advice from a classmate who had started a family early: 'Until you're 35, you should be obsessed with work and play to death. So you don't have any regrets.'
Those words pierced my heart. I had nothing to lose; I was single and in my prime. If I don't do it now, when will I? With that kind of 'simple momentum,' I dove into the sea of adventure that is entrepreneurship.
True trust learned behind the 'offensive'
I moved forward with my natural guts and drive, but reality was not so sweet. Nothing in business can be completed by one person alone. A relationship of trust with overseas suppliers, and above all, the existence of 'comrades'—my domestic staff and partners—is indispensable.
Looking back, perhaps I lacked 'communication' and 'understanding' at the time. I had bitter experiences, such as unexpected misunderstandings, and at times, being betrayed or deceived. Those were days when my own lack of knowledge and weaknesses were reflected directly in the results.
I was focusing too much on the offensive stance of 'selling' and 'spreading,' and had forgotten the importance of protecting my foundation.
Failures and betrayals were all important pieces in making me who I am today.
Well, from next time, I will return to the story of store expansion. Among the 20 stores I have opened in total, I will share the episode of opening at the 'Yokohama Red Brick Warehouse,' which is particularly memorable. How did the colors of PYLONES bloom within that historic building? And about my encounters with the powerful staff members.
Please look forward to it.
