Pioneering Note #53: AI That Doesn't Know the Field Becomes a 'Weapon.' The Real Reason We Keep Staying in the Muddy Field

Recently, I have been using AI (such as ChatGPT and NotebookLM) on a daily basis to write these 'Pioneering Notes' and refine management ideas. If I feed my thoughts or past recording data into it, the AI instantly presents plausible text or project proposals. I am truly amazed by the speed of its evolution and its convenience.
However, the smarter AI becomes, the more I feel keenly as a manager: 'If a person who doesn't know the field uses AI, it can become a 'weapon' that produces the wrong answers.'
As discussed at the Farmnote Summit and AI-related seminars I attended recently, in this day and age, the only people who can truly master AI are those who 'already have the answers or intuition within themselves.'

For example, suppose someone who has never made clothes and doesn't particularly like them instructs an AI to 'create a plan for a new apparel business.' The AI will quickly churn out a splendid marketing strategy or business plan based on vast amounts of past data. However, that person, lacking a visceral sense of the field, cannot judge whether the answer presented by the AI is 'truly correct' or 'suitable for the current times or our region.'

It is the same in dairy farming. Even if an AI suggests, 'This type of efficient dairy farming is successful in New Zealand,' if you know the harsh climate and environment of Nakashibetsu, Hokkaido, you can reject it, saying, 'No, that won't work because it doesn't suit this land.' If someone who cannot drink alcohol asks an AI 'how to make delicious sake,' they will never know whether the answer provided is good or bad.
In other words, unless a person who knows the gritty reality of the field judges the answers produced by AI and continues to ask deeper 'questions,' you cannot create something truly good. If a person who doesn't know the field acts only on the efficiency and logical arguments produced by AI, it can sometimes even become a weapon that disrupts the real world.

We live in an era where everyone has a smartphone and can use AI to create professional-level proposals and beautiful text in seconds. That is precisely why the value of people who possess overwhelming 'primary information' will rise the most in the coming era.

Entering the barn every day and feeling the body temperature of the cows. Smelling the milk that changes with the seasons. Carrying heavy buckets in both hands and walking through the severity of the great outdoors on your own feet. Only those who have such a muddy field can pose high-quality 'questions' to AI.

That is the real reason why we insist on inefficient manual labor in this frontier land and continue to stand in the muddy field.
You cannot create new scenery just by staring at a computer screen. We will continue to move forward on this land of pioneering, making full use of cutting-edge technology while keeping our feet firmly planted on the 'strongest foundation' that is the muddy field.
Don't chase size, chase depth. Our frontier is still expanding.
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