Why is 'note' the best platform for business leaders to share their message?

If you want to publish long-form content, you could use your own company website or blog. However, I still highly recommend 'note'.

I believe that using note is the best choice for corporate communication, and I would like to share a few reasons why.

Easy to read & easy to write

First, it is simply 'easy to read and easy to write'.

The design of note is very clean. The fonts and line spacing are adjusted for readability, and it can be read smoothly from both browsers and smartphones. There are no annoying ads. The time it takes to click and open is short, so you can start reading immediately.

The editing screen is also simple, and since there are no unnecessary features, I think it is easy for beginners to use.

High potential to be read by many people

There are also mechanisms to get your work read by many people.

When you view one note, a 'Recommended for you' section appears at the bottom, encouraging navigation within the platform. If it gets a good response, it may be picked up as a 'Featured Article of the Day' and posted on the main page of note. Sometimes, the official note account on X, which has over 90,000 followers, will even introduce it.

Furthermore, I feel that the note company puts a lot of effort into SEO.

If you create a good article, it will rank high in Google searches. For our clients, too,when you search for 'Company Name + CEO Name', their note articles appear at the top. This has value beyond appearances for branding and recruitment.

Are company websites or blogs not good enough?

In corporate communication, it is important to put 'people' at the forefront.

In a world overflowing with information,conveying individual passion differentiates you from other companies and leads to branding.

It is not necessarily wrong to create a blog within your company website or build your own owned media to publish content, but I think this approach often feels too official, which increases the likelihood that it won't be read. If the 'corporate feel' is too prominent,it can sometimes cause people, especially students and job candidates, to shy away.

In that respect, note subtly tones down the official feel, making it an optimal tool for communicating to a wide audience.

note already has a context of being a 'place for individuals to share'. Therefore, even when a company is the one sharing, it feels like it is coming from a human being, making it easier for people to read. Many individuals write diaries and essays on note, and being able to blend in with that is a good thing.

By the way, other recommendations besides note would be Wantedly's 'Stories' and 'LinkedIn'.

Wantedly is optimal for publishing articles as recruitment PR, and LinkedIn is optimal for reaching business leaders, management, and international business professionals, as they frequently use it.

If note is a 'town', then X is a 'road'.

note is like a 'city' where many people are already gathered. By 'opening a shop' in that city, you create the potential for many people to see you.

However, just opening a shop is not enough.

A newcomer opening a shop is like opening a store in a location not facing the main street. Therefore, you must point to the main street where many people pass by and say, 'There is a shop over here!'

That is where 'X (formerly Twitter)' becomes necessary.

My personal theory is that if note is the 'city,' then X is the 'road.'

By posting on X at the same time, you create a 'road' for readers to reach your note articles. While I believe there is some browsing within note itself, without a lead line or road to bring people in from outside of note, your content will go unnoticed despite your efforts.

(Although X's specifications change frequently and its future is uncertain in many ways, I believe that at this moment, it is still important for companies to keep an active presence on X, where so many people already are.)

I have personally grown my followers on both platforms by using this method of 'operating note and X simultaneously.' When I write a note, I promote it on X. Then, people who read the note post their impressions on X, so I repost them or reply with a thank-you comment.That is how it gets spread further and further.

To get many people to read your note, let's use X to spread the word. Just writing a note won't easily bring customers to you.

Make 'posts introducing your note' content as well

When introducing a note they have written, some people just post the link to the note on X with a single word like 'I wrote this!', but that doesn't really get people to read it.

If the X post itself isn't interesting, people won't come to read the note. It is the same as people not coming to your shop if the sign isn't attractive.

Therefore, I recommend putting the most interesting part of your note out as content on X. You might think, 'If I say the most interesting part or the punchline on X, won't people stop coming to the note?', but it is the opposite. If the X post is interesting, they will want to know more and come to read the note.That is how it should work.

By the way, during the Twitter era, you could only post up to 140 characters, but since it became X, you can now post long-form content. Therefore, it is also a strategy to just stream long-form content directly onto the timeline. If you have a certain number of followers, you can reach hundreds or thousands of people directly.

X can also be a place for note marketing

X can also be used as a place for marketing your note.

If you scatter many small pieces of content on X, you will eventually understand things like 'talking about leadership gets a good response' or 'talking about business suddenly gets little reaction.' This allows you to grasp in advance where you should focus your content creation, which is efficient.

Writing a note is quite a bit of work. It is painful to write a note only to have it not read at all.So, you can post several ideas on X, and then compile the ones that got a good response into a note. This way, you can avoid the situation where it doesn't get read at all.

That is what it means for X to be a place for marketing.

If you grasp 'what is easy to read?' and 'what is well-received?' on the platform of X, you will be able to write notes with peace of mind. In that sense, I recommend operating 'note and X as a set'!

✍️

This article is an excerpt and re-edited version of my book "Why Don't the President's Words Get Through?" It has been quite well-received, so I would love for you to read it!!