Exploring Effective Presentations: Why Does the Appeal Vanish the Moment You Explain Everything? | Inception-Style Presentations
People want to believe in things
for which they understand the reasons.
Why is it good?
Why is it shaped that way?
What kind of meaning does it have?
We feel that being able to explain things properly
is more persuasive.
That is why, when we create something,
we think about the meaning, the background, and the story.
"This shape has this specific meaning."
"This motif connects to these kinds of emotions."
"Therefore, this design is correct."
In this way,
we build up the appeal that can be put into words.
But in reality,
people
feel quite a lot
before things are put into words.
For example,
a watch or bag you see in a store.
Even though you don't know the reason,
"It just seems expensive."
I just like it.
I just want to try holding it.
Sometimes we feel that way.
Conversely,
there are things that, while logical when explained, do not attract us at first.
In business, too,
we encounter similar situations.
No one objected in the meeting.
But,
in the end, a different proposal was chosen.
Even though it should have won on specs,
a competitor's product was chosen.
Perhaps there are quite a few people who have had such experiences.
Within people,
there exists both "common sense that can be put into words" and
"common sense that cannot be easily put into words."
For example,
when you see a ribbon,
To tie.
To arrange.
To gift.
Sometimes these meanings come to mind.
This is a relatively easy feeling to put into words.
On the other hand,
Just by looking at two clocks side by side,
for some reason, one of them can look more expensive.
Even though I haven't read the specs,
I think, "Oh, that's nice."
I end up feeling that way.
This, I cannot explain well.
People sometimes react with their bodies first,
before they understand with their minds.
And in many cases,
people are already drawn to something,
before they even think of a reason why.
The appeal that can be put into words
becomes the reason afterward.
However,
the appeal before it becomes words
moves people's hearts
before the reasons do.
Therefore,
when you have built up things that can be explained in words,
but for some reason, you were not chosen.
That is,
"my thinking was wrong"
rather than saying,
it might be that[[phN_open]]you may have slightly misjudged the order of[[phN_close]]
"the appeal that becomes words" and
"the appeal before it becomes words."
First,
the heart is moved.
After that,
"So that's why I liked it"
the reason follows.
People
sometimes fall in love with things in that order.
That is precisely why,
the unease you cannot explain, or
the appeal you cannot explain,
might be things you shouldn't take lightly.
Even within things that cannot be put into words,
the power to move people
is definitely there.