Effectively Convey Your Product's Appeal! A Zero-Based Guide to the 'Template' Needed for Sales Pages

“I have things I want to convey, but I can't get them across well.”

You've built a system to collect email addresses on your opt-in page.
But when you try to create the 'page to get people to buy your product' that comes after that, do you find yourself stuck?

But when you try to create the 'page to get people to buy your product' that comes after that,
do you find yourself stuck?

“I don't know what to write.”
“How can I express the benefits of my product in writing?”

I was in exactly this state at first, too.

But once I learned that sales pages have a
“template,”I was able to start working immediately.
I was able to start working immediately.

This time, I will explain how to actually assemble a sales page using that template.

What is a sales page?

A sales page is a page designed to convey the appeal of a product and get the customer to decide to purchase it.

In terms of the funnel flow, this is the page you guide customers to after they register their email address on the opt-in page and you have built a relationship of trust through step emails.

Depending on how you 'convey' things here, whether or not the product sells will change significantly.

That is why it is important not to just make it haphazardly, but to assemble it according to a 'template' of a structure that gets the message across.

The 'template' for a sales page follows this flow

There is an order to moving a customer's heart on a sales page.

If someone suddenly says, “This product is great!” it won't resonate, right?

First, you enter with empathy, and then you get them to understand little by little. This flow is important.

Headline (Catchphrase)

The largest text that catches the eye the moment the page is opened. If you can't grab the customer's attention here, they won't read any further.

The point is to write not the product name, but

the future the customer can obtain.The point is to write not the product name, but

Instead of “Marketing Course,” choose words that make the reader feel “This is about me,” such as “A course that allows you to build an 'automatically selling system' even with zero knowledge.”

Empathizing with Pain Points

Next, put into words the
worries and anxieties the customer is feeling.

This is the part where you
voice the pain the customer themselves feels
in the form of
'Do you have these concerns?'

If this is written well,
they will feel that
'this person understands me.'

Presenting the Solution

After empathizing with their worries,
tell them, 'This product is what can solve those worries.'

This is where you introduce
the product details for the first time.
What can be learned?
What features does it have?

However, the trick is not to list specs,
but to write from the perspective of
'Using this product will solve your worries in this way.'

Customer Testimonials and Results

This is the part to ease the customer's anxiety
of 'Does it really work?'

Having actual feedback from users or
concrete results increases persuasiveness.

If you don't have results yet,
your own personal experience is fine.
You can convey it by saying,
'I personally achieved these results using this method.'

Price and Bonuses

This is the part where you present the price.
What is important here is
not to just throw out the price alone.

Present it in a way that conveys the value of the price,
such as, 'Learning this content individually would cost X yen,
but with this course, you can learn it for Y yen.'

If there are bonuses,
introducing them here
makes it easier to convey the sense of value.

Call to Action (CTA)

Finally,
place a button that encourages specific action,
such as 'Sign up now' or 'Start for free.'

For the button text,
expressions that lower the psychological hurdle,
like 'Start now' or 'Try for free' are more effective than 'Purchase.'

Even with a 'template,' it was tough at first

To be honest,
just because I knew the template
didn't mean I could write fluently right away.

I rewrote the headline many times in particular.
I would get stuck thinking,
'What is the biggest appeal of my product?'

But conversely,
because there is a template,
you can figure out for yourself where you are stuck.

Struggling with a blank page
thinking 'I have to write something'
is completely different from
struggling because 'the headline isn't set.'

A template is not for creating perfect text, but
a guide
to keep you from getting stuck.

Summary

This time, I explained the
'template' for the structure needed for a sales page.

Grab attention with a headline,
empathize with problems,
present a solution,
build trust,
and encourage action.

Just by knowing this flow,
you can escape the state of
'not knowing what to write.'

Next time, I'll change the perspective a bit
and share my honest thoughts on
how much I was able to do using only the free plan
of the tool I've been using so far.

Let's move forward together
toward completing the system!

🎁 My Udemy course is now live!

It is a practical course packed with the entire process
of building an 'automated sales system' from scratch.
If you are interested, please take a look.

If you have taken the course,
I would appreciate it if you could leave
a high rating and a kind review🙏

👇 Click here for course details and how to enroll