Sending the 'same email to everyone' is a waste! How to use newsletters to select your recipients with tags

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Are you satisfied with just automated email sequences?

In the previous article, I wrote about
the 'double opt-in'
to maintain the quality of your newsletter.

When you set up an automated email sequence,
emails will be sent automatically
to those who have registered.

But after running it for a while,
don't you encounter situations like this?

'I've created new content, so
I'd like to announce it'

'I'd like to send a special offer
only to those who have made a purchase'

Automated email sequences are
a system that delivers emails automatically
in a pre-determined order.

Therefore, it cannot handle
'I want to deliver this right now' requests.

That is where you can use
the newsletterfeature.

What kind of feature is a newsletter?

A newsletter is a feature
that allows you to send emails
whenever you like.

You use it when you have
'information you want to deliver right now,'
such as new product announcements
or limited-time campaign notifications.

Systeme.io
also comes with this newsletter feature
as a standard.

You can select 'who to send to' using tags

The biggest appeal of newsletters is
being able to narrow down the recipients using tags.

For example,
you can deliver update information only to 'people who purchased Product A.'

Or you can send campaign information
only to 'people who haven't purchased yet.'

Instead of sending the same email to everyone,
you can change the content you deliver
according to the recipient's situation.

Just by having this mechanism,
it changes from 'sending the same email to everyone'
to 'delivering the necessary information to the people who need it.'

Deliver when you want to deliver

Step emails are sent automatically based on the registration date.
You cannot adjust the timing.

With newsletters, you can freely schedule them,
such as 'I want to send this tonight'
or 'I want this delivered next Monday.'

Having a way to deliver a message
the moment you think 'I want to share this'
is more reassuring than you might imagine.

A system that recipients will also appreciate

Tag-based delivery has benefits
not only for the sender
but also for the recipient.

I think everyone has had the experience of
receiving an advertisement for a product
they just bought.

If you segment your delivery list with tags,
those who have already purchased
will not receive the same product advertisement.

This makes for a delivery experience
that is stress-free for the customer.

Conversely, if you receive an email saying
'This is an offer exclusive to purchasers,'
wouldn't you feel a little happy?

By using tag-based delivery,
you can create this kind of
'just for you' communication.

It can also be a catalyst for
deepening your relationship of trust with customers.

Unnecessary emails erode trust

Continuing to send emails to people who are not interested
will cause an increase in unsubscribes.

It is a shame to lose someone
who went to the trouble of registering.

Choosing who to send to with tags
is not just a way to improve delivery accuracy,
but also a means to protect your relationship with customers.

Summary

A newsletter is a feature that allows you to send
'information you want to share now'
to the 'people you want to reach.'

If step emails are a 'system' that runs automatically,
then a newsletter is a 'letter'
that you deliver of your own volition.

Because you can select recipients with tags,
it becomes efficient communication
for both your customers
and yourself.

Systematization
is not just about 'creating it and finishing,'
it only has meaning when it is 'delivered.'

A newsletter is
a feature for acquiring
that 'power to deliver.'

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of building an 'automatically selling system' from scratch.
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