The one secret to selling paid articles on note. Are you writing ◯◯?

This time, I will be talking about the theme of
"tips for selling paid articles on note."
I run an email newsletter, and I often receive the following questions from my readers.

I run an email newsletter, and I often receive the following questions from my readers.

There are countless articles on note, both paid and free, that explain "how to sell paid articles on note."

I don't think any of them are wrong, and I believe that if you practice them diligently, you will see results.
I don't think any of them are wrong, and I believe that if you practice them diligently, you will see results.

Even so, why do I keep getting questions in my newsletter like, "It's not selling. What should I do?"

After answering similar questions many times, I have come to realize that there is

one common traitamong people who say their "paid notes aren't selling."

If you can resolve this, even if it doesn't lead to explosive sales, you should at least be able to achieve that 0 to 1 breakthrough.
If you can resolve this, even if it doesn't lead to explosive sales, you should at least be able to achieve that 0 to 1 breakthrough.

I am delivering this content for free^^

The essential ◯◯ for selling paid articles

The common trait of people who are worried that "their paid articles aren't selling."

It is,
not writing free articles.
That's it.

When I look at their accounts, they have two or three paid articles posted, but not a single free article.
They haven't even written an introduction article.

This is a very common occurrence.

The thought process people go through before deciding to purchase an article usually goes like this.

[Pattern 1]

1. I'm interested in this account.

2. What kind of person is this?

3. What kind of articles do they write?

4. Maybe I should try reading a paid article too?

[Pattern 2]

1. This paid article looks interesting

2. I wonder what kind of person wrote this?

3. What other articles has this person written?

4. Alright, let's buy the paid article

In the case of note,
it is rare for a paid article to catch someone's eye in isolation,
so you can assume that over 90% follow [Pattern 1].

In either pattern,

• What kind of person is the author?

• What other articles are there?

These two things are definitely on their mind.

Specifically,

• Self-introduction

• Free articles

It is these two things.

Without these two,
they won't know what kind of person you are or what kind of articles you write,
so they won't
think to purchase your paid article.

Conversely,
if you write a "self-introduction" and "free articles,"
the probability of having your paid articles purchased
will increase dramatically.

From here on,
I will delve a little deeper into the purpose of self-introductions and free articles!

Gain empathy through your self-introduction

The purpose of a self-introduction article is to
have people empathize with you.

“I like the way this person lives.”
“This person is similar to me.”
“I want to support this person.”

There are many different emotions, but by having
feelings of empathy like those mentioned above, the distance between the reader and the author becomes much closer.

When that happens,
“I wouldn't mind paying for this person's articles.”
“If I'm going to buy an article like this, I'll buy it from this person.”
they will start to think things like that.

“Is anyone even interested in a self-introduction?”
you might think,
and self-introduction articles tend to be underestimated,
but they are incredibly important.

For example, suppose you
are thinking, “I want to start investing.”

A random guy sitting in a local park
who you don't really know

A friend from college
who has been investing via NISA for over a year

Which person's advice would you trust?

Even if the guy in the park
was a super-talented fund manager,
as long as you don't know “who” that person is,
you can't trust them, right?

It's the same on note.
Whether or not you write about
who you are and what kind of person you are
is directly linked to whether or not your articles will sell.

As for the reasons why self-introductions are important,
it's a bi~t of a long story,
so you can find the details in this article here ↓

Providing value through free articles

Another thing is free articles.

The purpose of free articles
can be many things,
but to put it ve~ry simply,
they are like “free samples.”

With cosmetics, for example,
you try out a sample,
and if it's good, you buy the product, right?
It's the same thing.

Read a few free articles,
and if you like them, you buy the paid article.

That is why
you must not write free articles carelessly.
In fact, the point you should focus on
is often the free articles.

If you can provide solid
value in your free articles,
people will think, "I can't go wrong with this person's paid articles!"

Since free articles also serve the purpose of attracting customers,
don't just write one and be done with it;
the more you write, the better.

Once you write a paid article,
please write many free articles
related to it.

Providing free value is
incredibly important.

When you look at social media,
you see information saying,
"Just write a paid article
and leave it there, and it will sell~"
but if you take this at face value,
it won't sell at all.

People who say their
articles are selling with this pattern
are using X or Threads to
attract a large number of customers
from outside of note.

On X or Threads,
they are posting dozens of times a day,
providing free value.

Because of that, customers arrive at note
already thinking, "I want to buy this person's article!",
so it sells even if there are only paid articles.

Therefore,
if you are gathering people on social media,
free articles are unnecessary.

However, I think free articles on note
have better time and cost performance.

As for the reason,
this is also a bit long, so
details are in this article below↓

Three funnels for selling paid articles

Now, up to this point,
I hope you have understood that
the following three things are necessary
to sell paid articles.

• Paid article

• Self-introduction

• Free article

However, it is not the case that
you can just write these articles
carelessly.

To get people to buy your paid articles,
you need to build a solid
flow.

Flow 1: Free article → Paid article

I think you may have already realized this, but

Free article → Paid article

is an important flow.

For example, suppose you have a paid article titled "How to do a low-carb diet."

In your free articles, you would write content related to that paid article.

□ 3 effective dietary methods ・Low-carb diet ・Low-fat diet ・Gut health diet

Something like that.

And then, you say, "The one that was incredibly effective was the 'low-carb diet.' For more details, please read this article. ↓ How to do a low-carb diet"

Like this, you create a flow to your paid article.

Free article → Paid article

The more these flows increase, the higher the probability that your paid articles will sell.

Flow 2: Self-introduction → Free article → Paid article

People are more likely to read your next article after reading your self-introduction.

Therefore, you should include links to recommended free articles in your self-introduction.

Then, the flow is to have them move from the destination free article to the paid article.

It might seem roundabout, but the more free articles they read, the deeper the relationship between the reader and you becomes.

So, in fact, the more you have them take the long way around, the higher the probability that they will buy your paid article.

Lead 3: Pinned article = Paid article or self-introduction

On note, you can pin one article to the top of your account.

You should set this pinned article to be a "paid article".

Readers who become interested in you after reading your free articles will come to check your account's top page.

You place your paid article in that most prominent spot.

By the way, you should set a self-introduction article in the "Profile" tab.

However, in my experience, I believe that
it is fine for the pinned article to be a "self-introduction" as well.

If you have an account with many followers or one that is already well-known, that is fine, but while your account power is weak, even if you place a paid article as a pinned post, it is difficult to get people to buy it because you lack trust.

Therefore, I believe that having people read your "self-introduction" thoroughly and making them think "this person is trustworthy" will ultimately increase the chances of them buying your paid articles.

Since the aforementioned "Profile" tab is not read that often, placing it as a pinned article increases the probability that your self-introduction will be read.

However, since you won't know until you try, I think it is best to choose the one that seems to have the greater effect after testing both.

Recommended lead: Diagram

To summarize with a diagram, the lead I recommend looks like this.

Well, my recommended lead leads to the conclusion that

you should not place "paid articles" in a place where they catch the eye.

You're probably worried, thinking, "Will it really sell like that?" f^^

But this is fine.

Everything can be done for free, so please try it out, thinking you have nothing to lose^^

Taakun

P.S.

The basic method of "selling things" is the same for
paid notes, Tips, Brain,
cosmetics, bread, or manga—
it is the same for everything.

In my newsletter, I explain
the basic method of "selling things."

If you are interested, please feel free to subscribe.

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