Business Principles Learned from 'Why There Is No Green Precure'

This time, I will talk about "business principles"
using Precure as a subject.

・My note articles aren't getting read~
・I don't know what to write~

I will solve the worries of people who say this
just like a Precure^^

*This article is an edited and revised version of the article posted on July 5, 2024.
https://note.com/taakung/n/n5b62a092d987

The reason why there is no green Precure

A new Precure series started
on Sunday, 2/2!!!

"Kimi to Idol Precure"

Wow~
Idol + Precure is a direct hit
for young girls, isn't it lol

My daughter is in first grade, so
I thought she might be graduating from Precure soon~
but it's confirmed for another year.

On top of that, from January,
"Mahou Tsukai Precure 2"
has also started lol

Of course a father and daughter
would get hooked on this.

So,
my family loves
Precure together^^
We watch the anime every week without fail,
and we go to the movies on the opening day lol

We also check out past series.

This happened when I was looking at the Precure encyclopedia
with my daughter.

Daughter: "Daddy, which Precure do you like?"
Me: "I think I like Cure Milky."
Daughter: "Why?"
Me: "Because I like the color green~"
Daughter: "Oh~ I see. There aren't many green Precures, are there? ♡"
Me: "Hmm? Seriously? Huh? Why?"

When my daughter said that,
I flipped through the Precure encyclopedia and...

There are only four green Precures!

Even though there have been 22 series
and a total of 85 Precures have appeared,
there are only four of them.

• Cure Mint (Yes! Precure 5)

• Cure March (Smile Precure!)

• Cure Felice (Witchy Precure!)

• Cure Milky (Star Twinkle Precure)

That's it.

The new series also
does not have a green member in the initial lineup.

• Cure Idol (Pink)

• Cure Wink (Blue)

• Cure Kyun-Kyun (Purple)

By the way, the last time a green one appeared was
Cure Milky in Star Twinkle Precure (2019), so
a green one hasn't appeared for 6 series.
a green one hasn't appeared for 6 series.

When I wondered why and looked it up,

green is unpopular with girls,
and related merchandise doesn't sell at allapparently.

Anime for children is
a world where toy sales are everything.

Unpopular colors that don't make money
are not needed, I suppose. orz

'There is no green Precure!'is
entirely due to adult circumstancesafter all.

That is why a pure green Precure
has not appeared since
'Cure March' in 'Smile Precure'.

Strategy for selling green Precure

Hmm? Wait a minute!

What do you mean
Cure March was the last pure green one? You might think.

Cure Felice and
Cure Milky are also green, right?
You might think that, lol

Actually, Cure Felice and
Cure Milky
did not appear as
pure green Precure.

Mechanisms to make unpopular green
sellableare in place.

Cure Felice, who appeared in "Mahou Tsukai Precure!"
is based on green, but

has a design with plenty of white and pink mixed in.It's a floral design, and it's a character my daughter loves too.

Also, she appears from the middle of the story as an additional warrior who helps the two protagonists.
By introducing her as the "third person"
in a series where only three Precure appear,

the sense of rarity increases.

Cure Milky, who appeared in "Star Twinkle Precure,"
has a
pale emerald green design.
In the story, she is positioned as the protagonist's best friend,
taking on the role of a secondary lead.

In other words, even when introducing a green Precure,
designs tailored to user preferencesor
settings that make it easy to empathizeare used,
incorporating ingenuity and mechanisms
to ensure they are liked.

Business is built on "something"

Now, what am I trying to say!
(This is where the main topic starts, lol)

In business,
"providing what the user wants"
is very important.

No matter how wonderful a product is, if the user doesn't want it, it won't sell
.

In short,
business is built on "demand"
.

This is the same for articles on note.

No matter how accurate the grammar,
no matter how wonderful the logical flow,
and no matter how excellent the writing style
it is written in,

if it is not the information the reader wants,
it won't be read.

Therefore, if you are doing business
or disseminating information,
you need to keep your antenna up
for world trends
and things that are gaining popularity.

And you need to think about why it is popular?
Why are people gathering there?
That is what you need to do.

Of course, it is difficult to accurately understand what readers are thinking,
but you can make course corrections
while watching reader reactions,
such as the number of "likes" or "skis",
the content of comments, and view counts.

If the writing you have done
"is not being read at all,"
it might be because the readers don't want it.

Or,
perhaps your approach is wrong.

Like Cure Felice or
Cure Milky,

by changing your approach a little or
changing how you present things,
you might just become what your readers are looking for!

Ta-kun

P.S.
There are very few green Cures,

but conversely, there are a lot of purple ones.

In Super Sentai hero shows for boys,
purple warriors almost never appear,
(*The only initial member is Papillon Ohger from King-Ohger)

but in the Precure series,
they have appeared in 14 out of 22 series.

Usually, they are additional warriors who join midway.
(*Though recently there are many initial members too)

They are very strong, mature girls.

By the way,
if you gather the 5 Precures my daughter likes,
they are all purple Cures (lol)

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