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Write a self-introduction for your "first note"! — What is the reason?

This time, I'm going to talk about
why "self-introductions" are super important!

What kind of people do you think people trust?

People tend to feel a sense of closeness and find it easier to trust those who
have something in common with them or
those they can empathize with.

Therefore, when people read your self-introduction and empathize with you,
they are more likely to think, "Maybe I'll read this person's articles."

  • People aren't reading my articles

  • I'm not getting any "likes"

  • My follower count isn't increasing

If you are worried about these things,
writing a proper self-introduction will make a big difference,
so please read until the end
and give it a try!

Click here if you prefer to listen to the audio ▼



A question from a newsletter subscriber

The other day, I received
this question from a newsletter subscriber.

You have written an explanation of how you started your online business in your note, newsletter, and book; is this repetition intentional? I noticed it because I saw it multiple times.




First of all,
thank you so much for reading everything,
really (ToT)

I was incredibly happy
that you read every corner of the content I provide ^^

I
share a "self-introduction" on every platform I provide content on,
including note, newsletters, books, and my blog.

(In the case of note, it's this article)


In those, I always
explain the background
of how I started my online business.

Since you registered for my newsletter from my note,
you have read it three times:
• The note article
• The newsletter email
• The free gift book.

So, why do you
repeat the same content
over and over?

Before answering that question,
first of all, I will talk about why
you should write
a "self-introduction article" in the first place.


Why write a "self-introduction"?

It is togain empathy.

When an "unknown individual" like me says
"I run an email newsletter" or
"I'll teach you how to make a vending machine online"
people usually think,
"Who the heck is this guy?"
f^^

If you are a celebrity or
someone with a great track record,
even without a self-introduction article,
people will think,
"This person is famous, so it's fine"
"This person has a track record, so it's fine"
but in my case, that's not possible.

So, what should I do?

"I like this person's way of thinking"
"I might like this person's writing"
"This person's personality is similar to mine"

You need to
get them to empathize with you
in ways like that.

You might think,
isn't it meaningless if you don't have
name recognition or a track record?

You might think that, but
empathy for a person can sometimes be
more effective than a track record or name recognition
.

People tend to feel a sense of closeness to
someone they share commonalities with or
can empathize with, making them easier to trust.

  • Same hobbies

  • Same birthday

  • Same hometown

  • Same values

  • Same family structure

The list goes on and on, but
"getting really excited because you went to the same school"
"liking someone because you share the same hobby"
hasn't everyone experienced something like that?

This can happen
even if you aren't real-life acquaintances
or in a particularly close relationship.

For example,
at an apparel shop,
don't you have situations like this?

Staff: "Welcome! ^^"
Customer: "..."
Staff: "Oh! Those shoes are cute! ^^"
Customer: "Oh, thank you."
Staff: "Nice, what brand are they?"
Customer: "Um, they're from a brand called XX."
Staff: "I really like that style! I'll have to check them out."
Customer: "Thank you."
Staff: "Are you looking for some clothes that would go well with those shoes?"

Something like that ^^

The customer has already
opened their heart
to this staff member.

I am terrible at apparel shops,
and I'm usually thinking,
"Please, just don't talk to me!"
but when a staff member approaches me
using this technique,
I can't help but open up (lol).

It's the same with writing online,
empathy for the writeris
incredibly important.


Why do I repeat it so many times?

Because of that,
a self-introduction article
to get people to trust me
is incredibly important.

That's why I want everyone to read
my self-introduction text
at least once.

In particular,
the "background of how I started my online business"
is the most important point
for getting people to empathize
with me as an individual.

However,
some people read the note self-introduction article, and some don't
.

For example,
people who read other articles on note
and signed up for my newsletter from those articles
won't read the note self-introduction article.

Since I use various media
like X, note, and blogs,
I don't know what route they took
to sign up for the newsletter.

But, because I
definitely want them to readmy self-introduction,
no matter the route,
I make sure they see it at least once
.


The effect of repeating the same thing

That said,
like the person who asked this question,
people who have read the same text many times
might think, "This is annoying."

Actually, that's not the case.

When the same thing is repeated,
it can feel more appealing
or create a greater sense of familiarity,
which is the effect.

An easy-to-understand example is
TV commercials.

You might not feel anything
after seeing one just once, but
after seeing the same commercial
two, three... ten times,
you start to find it appealing.

It's the same with shops, too.

For example,
a new shop that opened in your neighborhood.

At first, you might only think,
"Oh, a new shop," but
as you pass by it many times,
"What kind of shop is it?"
"Maybe I'll go in next time,"
and you gradually become interested.

And what's more!
When it eventually closes down
without you ever having entered it,

you feel a bit sad or disappointed,don't you?

This is
an interesting sensation, isn't it? ^^

In this way,
the more you come into contact with something,
the more you develop a liking for it,
which is called the mere-exposure effect.

As mentioned above, a "self-introduction" is
incredibly important content
for getting people to know you
and empathize with you.

Therefore, even with the same content,
by having people encounter it repeatedly,
it becomes easier for them to like you.


Summary

This time,
the topic was that self-introductions are important! ^^

People who write compelling text
are good at self-disclosure,
and they gain the reader's empathy.

Whether you are doing business or not,
if you want as many people as possible
to read your articles on note,
this is effective too!

If you don't know what to write
for your "first note",
I recommend
writing a self-introduction for now.


Taakun


================================

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"What is the way to build a vending machine on the internet?"
"What is content business?"
"How can I get free money and time?"

If you want to know the answer,
please receive the e-book ^^

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