Why won't my daughter take a bath unless I get angry?
My daughter has
"taking care of morning glories" as part of her summer vacation homework.
Me: "Hey, did you water the morning glories?"
Daughter: "Nooooot yet."
Me: "They'll wither if you don't water them."
Daughter: "I don't waaaaant to."
Me: "You say that, but you didn't water them yesterday either, did you?"
Daughter: "It's a paaaaain."
Me: "It's hot, so they really will wither, you know?"
Daughter: "You do it, Daddy!"
Me: "It's your homework. Won't you be in trouble if you don't do it yourself?"
Daughter: "No, no, no, no!"
We have this kind of conversation
almost every day f^^
Gradually,
my own anger voltage starts to rise...
"Then let them wither and get scolded by your teacher!"
"If you hate it that much, I'm throwing them in the trash!"
I end up getting emotional and saying things like that.
Only after it gets to this point,
"It's such a pain."
"Why do I have to do it?"
"Daddy should just do it."
My daughter waters the morning glories
while grumbling,
or sometimes while crying.
Even though I've spoken to her gently so many times,
and explained the reasons carefully,
why is it that she won't take action
unless I get emotionally angry?...
*********
This happens too.
Me: "Hey, did you take a bath?"
Daughter: "Nooooot yet."
Me: "It's going to be late for bed, so you should get in soon."
Daughter: "I don't waaaaant to."
Me: "You say that, but you didn't take one yesterday either, did you?"
Daughter: "It's a paaaaain."
Me: "You're sweaty, and you're going to start smelling."
Daughter: "I don't caaaaare."
Me: "You went to the pool today, too, so you're going to get itchy."
Daughter: "No, no, no, no!"
Conversations like this are also a daily occurrence orz
Gradually,
I start to get irritated too...
"Get in there already! You little brat!"
Sometimes I end up getting angry like that,
"Then I'll put a bath bomb in for you."
"I'll have some ice cream ready for when you get out."
And sometimes I end up switching to pampering mode.
Only after it gets to this point,
Yay! A bath bomb!
Make it chocolate ice cream flavor, okay?
My daughter rushes into the bath.
I know it's not good to lure her with things or rewards,
but I end up doing it anyway f^^
*********
Now, why is it that even when I explain to my daughter
why she should water the morning glories
or why she should take a bath,
she won't do it?
Why is it that my daughter
won't do things unless she's scolded,
or won't do things unless she gets a reward?
Humans
act on emotion and are convinced by logic
after all.
No matter how logically it is explained,
no matter how well-organized the words are,
we cannot act based on logicalone.
For humans to take action,
emotions need to be stirredfirst.
There are various emotions like fear, dislike, happiness, and joy,
but if these emotions aren't triggered,
we simply don't act.
That's why, no matter how much I explain the logic to my daughter,
she won't water the morning glories,
and she won't take a bath.
Being scolded by the teacher is 'scary',
having the morning glories thrown away is 'disliked',
playing with a bath bomb is 'fun',
being able to eat ice cream is 'happy'.
These kinds of emotions
are what make my daughter take action.
This isn't just for children; it's the same for adults.
When buying a product,
when trying to learn something,
it's the same in any situation;
we take action when our emotions are stirred.
And then, we justify our actions with logic afterward.
For example, it's like this.
When buying a product
Emotion: Wow, this outfit is so cute!
Action: Alright, I'll buy it!
Logic: The material is good, and it seems to be a popular design.
When trying to learn something
Emotion: I want to be able to earn money.
Action: I'll buy a book and learn!
Logic: If it's a blog, even a beginner can do it.
Exactly!
When people act,
it looks like there is a reason,
but in reality, the reasons and logic for the action
often come after the fact.
If you observe things with that in mind,
advertisements in town,
and TV commercials,
are all things that appeal to emotions like
'I want that!' or 'That looks nice!'.
Features and specs
are surprisingly not advertised.
In short, features and specs,
the parts that serve as reasons or logic,
do not trigger action.
First, you move the customer's emotions
by making them think, "I want that!" or "That's nice!"
so they request a catalog
or visit your website.
Based on the spec information
listed in the catalog or on the website,
they then justify their decision.
That is the order in which it happens.
Whether it's an online business
or a brick-and-mortar store business,
"moving emotions" is
very, very important.
When you want to earn money through a blog,
sell paid articles on note,
or engage in a content business,
when you decide to earn money through writing,
you end up learning
copywriting and
sales writing.
At that time,
it is important to move emotions
if you understand that,
I think it will lead you to
a deeper understanding of the essence
of copywriting and sales writing ^^
People are moved by emotion and convinced by logic
This is a ve~ry important thing.
P.S.
I have been told since I was young that I am overly logical.
My girlfriend from my college days
"Logical arguments can sometimes hurt people"
is something she said that still stays with me today.
People's hearts are not moved by logical arguments or reasoning,are they.
By the way, that girlfriend later
was moved by the emotion of
"Wow, that guy is so cool"
and left me orz
The end. The end.

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