Product Power vs. Marketing Power... This answer is extremely important

In the business world,

the debate over "which is more important, product power or marketing power?"
often arises.

It is a common topic of discussion.

Just the other day, I heard some businessmen at an izakaya
passionately discussing the same theme.
I could hear them.

Listening to their conversation,
it was very interesting to see how they were neatly
divided into the marketing power camp and the product power camp.

The opinion of the marketing power camp is as follows.

Even if product power is weak, if you have marketing power and
sales ability, it will sell.

As an extreme example,
they even brought up the idea that
"even inferior products can sell depending on the marketing."

In fact, in the short term, that is certainly true, and
when I was working in sales in my 20s,
I completely held this view.

Selling the product itself was
like a game, and I found joy in
creating a mechanism for it to sell.

However, after entering my 30s and moving into management and executive roles,
my way of thinking changed 180 degrees.

To conclude, I am now completely
in the "product power" camp.

The reason is very simple,
because excellent products sell regardless of how they are soldis why.

Specifically, there are the following four sales channels.

1. Selling it yourself
2. Having others introduce it (referral sales)
3. Forming business alliances with other companies to sell it
4. Selling the product itself along with the sales rights

When product power is strong,
all four of these function.

Companies with sales power, of course,
and external partners will actively handle it, and
the sales rights themselves will be bought and sold at high prices.

In other words, "sales routes"
are created in infinite numbers.

Conversely, if product power is weak,
all four of these become difficult.

It is possible to sell in the short term through marketing power,
but the more you sell, the more complaints and
dissatisfaction accumulate, and your credibility will surely decline.

I have also had the experience of handling a service with weak product strength in the past, but no matter how much sales effort I put in,
it did not last long.

Because customer satisfaction is low,
neither referrals nor repeat business occur,
and as a result, it becomes unprofitable.

Ultimately,
when product strength is high, everything becomes easy, and when product strength is low, everything becomes difficult

is the reality.

Marketing is certainly a powerful weapon, but if you do not place product strength as the foundation, you will inevitably reach a limit.

That is why I now believe that for any business,

“polishing product strength is the top priority”

is the way to go.

If you have an excellent product or service, you will never struggle with how to sell it, and above all, trust will accumulate.

I hope this is helpful.

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