It's not just the viral Salt Butter Daifuku! 5 Fujii sweets recommended for first-timers
It went viral on social media, was chosen as a snack for the Ryuo shogi title match, and at one point, there was a five-month wait for shipping.
Fujii's signature product, the "Salt Butter Daifuku (Shio-Bata-chan)," has quite a whirlwind history.
Hello! I am from Okashi no Fujii, a confectionery shop in Kutchan Town, in the Niseko area of Hokkaido.
In this second article, I will introduce 5 Fujii sweets recommended for first-timers.
Of course, Shio-Bata-chan will make an appearance, but that is not all Fujii has to be proud of.
For those wondering, "Which one should I try first?", I have selected these five to start with.
Fujii's sweets are gentle on the body, made with Hokkaido ingredients.
We are a Japanese and Western confectionery shop founded in 1950. Thanks to you, we have been making sweets in this town for over 75 years.
What we value above all else is creating "sweets that are gentle on the body." We use as few preservatives and artificial colors as possible, and make abundant use of carefully selected local ingredients from Hokkaido.
Eggs are from Ishikawa Poultry Farm in Kutchan
Milk is from Takara Farm in Kimobetsu
We use local ingredients for everything else as much as possible.
Ingredients from producers whose faces we know are the foundation of Fujii's sweets.
I wrote about these commitments in detail in my previous self-introduction article.
Recommendation 1: Salt Butter Daifuku (Shio-Bata-chan) | Start with our signature product
The first one I'd like to introduce is Shio-Bata-chan, which appeared at the beginning.
Soft mochi with rich salt butter. This sweet and salty flavor is addictive.
Its beady eyes are its trademark. It has a face you won't forget once you've seen it.
From going viral on social media to being eaten by a famous shogi player who shares the same name as our shop during the Ryuo match, the whirlwind story of its birth is also introduced in
my previous self-introduction article (^ ^)▼ Click here for Shio-Bata-chan mail order (delivered via frozen shipping)
Recommendation 2: Cream Puff | Our most popular store item loved by all ages
Our other star product alongside Shio-Bata-chan is the cream puff.
Believe it or not, we sell 36,000 a year. That's about 100 a day.
It was also chosen as the No. 1 local recommendation on Hokkaido Television's "Ichioshi!!" We use eggs from Ishikawa Poultry Farm in Kutchan, "happy cow milk" from Takara Farm, Hokkaido butter, pure fresh cream, beet sugar, and rice oil.
It is packed with custard cream that has a gentle sweetness made from natural ingredients.
At the shop, the best time to eat them is within one hour of filling them with cream.
For mail orders, we flash-freeze them fresh and deliver them via frozen shipping. You can enjoy them in three ways depending on how much you thaw them.
Thawed naturally for a fluffy, melty cream puff
Chilled for a cream puff ice cream style
Heated in the microwave for a hot cream puff
Being able to choose how to eat them based on your mood for the day is the real thrill of frozen shipping.
▼ [Frozen] Cream Puff
Recommendation 3: Yomogi (Mugwort) Daifuku | Starting from picking the local mugwort
The third is the Yomogi Daifuku, where you can taste the power of the ingredients directly.
We use local mugwort.
Actually, until a few years ago, all our staff would go out to pick mugwort in the spring.
Picking, sorting, washing, boiling, mincing, and freezing...
We continued that work for over 10 years.
For the past two or three years, we have asked local farmers to pick them during the new sprout season, but the subsequent sorting and processing are still done in-house as always.
I wonder if there are many other confectionery shops that start from picking the mugwort themselves.
The key to Fujii's sweets is the power of the ingredients themselves and our meticulous, time-consuming production methods.
The Yomogi Daifuku might be the item where you can feel both of those the most.
▼ [Frozen] Yomogi Daifuku
Recommendation #4: Gluten-free & Casein-free & Iron-fortified Set | A gift for those who care about their health
The fourth one is a bit different; it's an assortment of sweets that provide iron and are free of wheat and dairy.
The inspiration for its development came from the president's own experience.
Struggling with physical and mental health issues due to anemia, the experience of learning molecular nutrition led to the creation of "delicious and body-friendly sweets."
For those who want to get iron easily in their daily life
For those avoiding wheat and dairy products
As a gift for someone special who is careful about what they eat
We want to offer the option of "not having to give up on sweets."
This set is packed with Fujii's concept.
We also offer gift wrapping (noshi), so you can choose it for gifts with confidence.
▼ Gluten-free & Casein-free & Iron-fortified Set
Recommendation #5: "Hangetsuko" Cookies | For a one-of-a-kind gift
Finally, from our baked goods, the "Hangetsuko" cookies.
These are thin, moist-textured cookies inspired by the local small lake, "Hangetsuko" (Half-Moon Lake).
We wrapped milk chocolate and white chocolate inside for an elegant flavor.
They are large, so even one is very satisfying.
Actually, these Hangetsuko cookies can be customized with original prints to make a "one-of-a-kind" gift.
As a small wedding gift
As a farewell gift for someone who has helped you
For everyday greetings
For those who want to use them more easily, we also offer Hangetsuko cookies wrapped with bands featuring messages like "Thank you."
When you don't want to make a big deal out of it but still want to convey your feelings, please keep us in mind (^ ^)
▼ Original designs on cookies: Printed Hangetsuko
▼ Message cookies that convey your feelings: "Hangetsuko" (5 types in total)
In conclusion | Which one should you order for your first time at Fujii? If you're stuck between the 5
Did you find any sweets you'd like to try?
Finally, let's review today's 5 selections.
If you're unsure, start with our signature Salt Butter-chan
If you want to enjoy different ways of eating, from ice-cold to hot, try the cream puff
If you want to savor the story behind the ingredients, try the mugwort daifuku
For those concerned about their health, try the gluten-free, casein-free, and iron-fortified set
For handouts or small gifts, try the Hangetsu-ko
As a treat for yourself after a hard day, or as a gift for someone special.
No matter which sweet you choose,the sentiment behind them is the same.
"Sweets that you can eat with complete peace of mind, for the people you care about."
Cute in appearance, serious in craftsmanship.
We deliver sweets that connect through kindness.
We hope your "first Fujii experience" becomes one of your favorites.
▼Okashi no Fujii Official Online Shop
We will continue to share the stories of our sweets and ingredients little by little.
Following and liking our note is a great encouragement. Please look forward to the next one!
#OkashiNoFujii
#HokkaidoSweets
#OnlineOrder
#GlutenFree
#BodyFriendlySweets