You're in Trouble If You Don't Know This! The Protagonist of Business!!
Are there rules in business?
Yes, there are.
Oh, and I don't mean things that are legally out of bounds.
To be precise, I'm talking about things that make it harder to fail.
Of course, there is no such thing as 'do this and you will succeed' or 'this will definitely work out!'
There is no such thing.
However,
the 'rules and tips'
make a big difference depending on whether you know them or not.
Today, I'd like to talk about how knowing these things helped me more when I was working as a yoga instructor and private personal trainer.
Who is the protagonist of business?
The customer is the protagonist of business
This is the rule.
Huh? Isn't that obvious?
You might think so, right? But haven't you ever experienced something like this?
For example, in the case of a physical therapist.
・I want to use what I learned at the study session right away!
・I want to talk to someone about the knowledge I learned!
・This is my specialty technique or exercise, so I'm going to do this!
Haven't you ever thought things like that?
But this is...
what you want to do
right?
Even if it ends up being for the benefit of the customer or patient, because you are doing what you want to do,
the customer or patient will
'I don't really find this convincing'
about it.
For example, how about this?
Suppose you go to a hair salon.
You tell them the hairstyle you want, right?
Or
you want them to suggest a hairstyle that suits you, right?
In that situation, what if the hairdresser in charge says,
'No, this hairstyle is trendy, so let's do it this way'
'We specialize in this technique, so we're going to do this'
Also,
what if the hairdresser just keeps talking the whole time and doesn't listen to you?
I'm never going to that salon again!!
That's how it goes, right? Haha
(Well, I've never actually met a hairdresser like that, though haha)
But, this is something we surprisingly end up doing!!
I'm the same way.
I'm the type who wants to use what I've learned at a workshop immediately,
and patterns like "if it's this kind of pain, then do this"
pop into my head.
Let me introduce a common pattern.
For example, let's say a patient with knee pain comes to the clinic.
If you are a physical therapist or trainer with a certain amount of experience,
just by watching them walk,
"I should strengthen this part"
"I'll draw out movement here"
it almost instantly comes to mind, right?
And, symptom-wise, you can fix it, and they become able to move.
The patient is happy, too.
But on their face,
"Hmm..."
that expression is stuck there...
Have you ever experienced this?
Yes, this is exactly a self-centered perspective, isn't it?
Perhaps this person with knee pain,
・Didn't just want the pain gone, but wanted to know why their knee hurts
・Wanted to know how to climb stairs more easily
・Wanted to know how to avoid hurting their knee when providing care
・Wanted to know what kind of self-care they should do at home
might be what they were thinking, right?
(There is also a possibility they really just wanted the pain taken away)
If you can't listen to this,
you'll just end up taking the pain away and that's it.
When you work at an orthopedic clinic, this tends to happen.
If you keep this habit when you open your own practice or start a side business, it won't go well.
That was me.
Applying your own specialty pattern → Good reaction at first → Reaction gradually fades
As a result, customers start to leave
But, listen properly to the customer's problems.
It's simple and obvious. When I did this, customers stopped leaving.
(Even so, I still miss the mark sometimes...)
"Listen properly to the customer's problems"
"The star of business is the customer"
These are the rules and tips.
When doing a side job (multiple jobs), not just when you start,
keep this mindset in your daily life,
approach your work,
observe customer service at shops,
and think about the products lined up in stores.
If you do that, you might find some hints, you know?
I will take my leave for now.
Pocket PT