Graduate from 'No One Reads My Articles'! Writing Techniques to Create Relatability and Capture Readers' Hearts

Are your blog posts going unread and
sleeping quietly in the dark?

In the first three months after launching a blog,
the average number of visitors is 5 to 10.

And most of those were just my own
visits... I've experienced that too.

But now,
when I write an article, it actually gets read,
and I even get followers.

No matter what I post,
I have fans who read it
enthusiastically.

What changed?

It's because I learned
the 'Law of Turning Readers into Fans'.

Today, I'm going to teach you
the '3 Laws of Articles That Create Fans'.

If you read this, you too will be able to write articles
that create fans starting tomorrow.

The Unfortunate Commonality of Articles That Don't Get 'Likes'

First, what is the reason your articles
don't create fans?

Do you think that?

But actually, that's all wrong!

Articles that don't attract fans
have a certain 'common characteristic'.

That is...
the problem that 'the writer's presence is too thin'.

Has your article become flavorless and odorless,
where no one knows who wrote it?

On the internet,
similar information is rolling around everywhere.

In such a situation, for your article
to be chosen,
you need 'your own unique personality'.

'But how?'

That is where
the three rules introduced next come in handy.

Rule 1 for articles that gain fans: Don't hide your failures

When you tell a story like this to a friend,
what kind of reaction do you get?

They will surely laugh or empathize with you, right?

This is because failure stories have
the power to attract people.

There is no such thing as a perfect human being.

Everyone has some kind of failure or
embarrassing experience.

That is precisely why, when you
openly talk about your failures,

the reader

They will feel a sense of familiarity with you.

In fact,
compared to an informational article titled
"Introducing 5 efficient study methods,"

an article with a failure story titled
"How I went from scoring 0 on an English test to scoring 900 in 3 months"
had an overwhelmingly better response.

There were many comments like these.

By writing about your failures without hiding them, readers feel a sense of familiarity
and start to feel that you are
"a person I can trust."

Rule 2 for articles that gain fans: Include specific numbers

Which one is more persuasive?
Of course, the latter.

Concrete numbers give your articles
credibility and realism.

Expressing things with concrete numbers allows
a clear image to emerge in the reader's mind.

'Working 3 hours a day'
'Writing 5 articles in 2 weeks'
'Revenue tripled to 150,000 yen'

Just by including expressions like these,
your article's credibility will increase significantly.

Rule #3 for Articles That Gain Fans: Eliminate 'I could do it because it was me'

Have you ever read
an article like this?

Articles with many expressions like 'I could do it because it was me'.
How do you feel when reading them?

'Ah, that's impossible for me'
'Well, that's because it's you, right?'
Don't you think that?

This is a failure pattern that pushes readers away.

'It seems professional and difficult...'
'I guess I can't do it without special knowledge'

If they think that, the article won't be read,
and they won't put it into practice either.

But then, what if you wrote it like this?

'I could do that too!'
'Maybe I'll give it a try'

They'll think that, right?

By giving them hope that 'anyone can do it',
readers will feel a sense of familiarity with you
and become your fans.

Let's put it into practice! The 3-step rule for turning readers into fans

To summarize the three rules so far
simply ↓

1. Include one of your failure stories or
   frustrating experiences in the introduction of the article

2. Include specific numbers in at least three places
   (time, frequency, monetary amounts, etc.)

3. Write from the perspective of "I was just like you at first"
   rather than "I am special"

This will improve engagement not only on blog and note articles
but also on social media.

You might think that, but...
it's okay.

We have all experienced failure.

Small things are fine.

No matter how small the failure,
if you write about it honestly, readers will empathize.

The same goes for numbers.

"I spent three days writing this article"
"I rewrote it five times"
"I designed it to be readable in 10 minutes"

Relatable numbers like these are perfectly fine.

The important thing is to give the impression that you are
not a "perfect expert," but
"someone growing from the same perspective as the reader."

That is the secret to building a fan base.

Finally, I have a question for you.

What kind of content in your articles
has received the best response?

Also, out of the three rules mentioned here,
which one would you like to try?

Please let me know in the comments!