Why Does Your Sleep Improvement Fail? | 3 Inconvenient Truths from a No-Nonsense Sleep Coach

Why does your sleep improvement fail?

— 3 truths from Japan's top-performing, no-nonsense sleep coach

Hello, I'm Ryo Kadoya, a sleep coach.
I was born in Nagoya, raised in Mikawa, started my career and left the corporate world in Kobe, and now I'm a man who works silently in Tokyo starting at 3 AM.
Let's get straight to the point: why your sleep improvement isn't succeeding.

[Conclusion] The world's sleep advice is not made for you

No, no, I don't mean to sound condescending. But... let me say it.

The "sleep information" you get for free on the internet, that is,
not made for "you," but made to "sell."

For example, articles that appear at the top of search results like "Top 10 Recommended Mattresses Under 20,000 Yen for a Good Night's Sleep!"
There's a sponsor behind it, advertising money is moving, the data was collected by the advertiser, and the rankings and reviews are likely written as a "job." (They also spend money on advertising, so they tend to rank higher.)

In fact, having worked with160,000 people from 160 companiesas a business professional, I am convinced that "the people whose sleep truly improved are those who changed how they acquire information."

From here on, I will talk about the "backside of information" with zero sugar-coating.

[Truth 1] Sleep information on TV and the internet is made to "sell"

There is a reason why I have never accepted any PR projects.
Because... honestly, information based on the premise of selling is, while I won't call it a lie, "only tells you what's convenient."

For example, suppose a TV program broadcasts an experiment saying,
"I was able to sleep well with the XX mattress!"
But that data is often funded by the company, extracting only the numbers that are convenient for them. Even with numbers from testing institutions, you can collect only "good data" depending on how you set the conditions.

Review sites are also something to be careful about.
Recently, there are too many unnatural 5-star reviews that, from a professional's perspective, make me think, "This is completely fake, right..."

This is a bit dark, but if I may speak my honest opinion—
"Aren't you all getting too excited about the pillow that athlete used?"

You get swayed by information and end up not knowing what is real.
That's why I decided to write this note, without sugar-coating for companies or holding back for readers.

[Truth 2] Even famous sleep experts have no "experience improving sleep in the field"

This is also a difficult thing to say, but... I'll be blunt.

Many famous doctors who write books on sleep and instructors who teach certification courses "have no experience actually improving sleep for the general public."
Dr. XX, the author of that big bestseller on sleep, is not a "sleep improvement professional" but a "leading expert on narcolepsy (a rare sleep disorder)."
Therefore, it would be more accurate to call it "sleep theory" rather than "sleep improvement."

Of course, academic knowledge and research are important. I respect them too.
But in the real world, you need completely different know-how.
What has become clear from real improvement data of 160,000 people is,“Action over knowledge”.

Everyone knows that “you shouldn't look at your smartphone before bed.”
But you're struggling because you can't actually do that, right?

That is the problem. “Behavior management”—how to actually execute—is 90% of sleep improvement.

This is just my gut feeling, but—
“Sleep improvement isn't about studying; it's about redesigning your habits.”

There are many things you can't understand unless you are in the field.
You can find knowledge by Googling it. But “systematization” and “habituation” only come from practice.
(By the way, I am a recommended member of the Japanese Society of Sleep Research and the Japanese Association for Cognitive and Behavioral Therapy, and I have published papers. I respect this field because my work is built on sleep research.)

[Truth 3] If you make sleep improvement your “goal,” you will fail

This is the most common pitfall.

There are many people who say, “I want to improve my sleep.”
But almost everyone is missing the “why.”

Sleep improvement is just like dieting.
People who have a reason like “I want to be healthy,” “I want to be popular at the beach,” or “I want to play with my kids” succeed more than those who just say “I want to lose weight because I want to lose weight.”

Sleep is the same,

• I want to wake up feeling refreshed and perform well at work

• I want to stabilize my mental health and interact with people kindly

• I want to control my ADHD traits effectively

—If you don't have that “what I want to become” first, your actions won't last.

Moreover,optimal sleep varies from person to person.
There are times when you've just started a business and are working hard on 3 hours of sleep, and there are times when you are focusing on building your body through strength training, where sleeping 8 hours makes it easier for your body to change.

In other words, there is no “correct answer.”

That is precisely why finding a method that suits you and utilizing “sleep as a means” is ultimately the path most likely to lead to success.

A final request | I want to keep this place a “non-sales” zone

I am sincerely grateful to you for reading this far.
I believe you are someone who is “seriously wanting to be able to sleep properly” and “wants to improve your work and life.”

That is precisely why I want to say this again.
In this note, I have decided that I will 'not sell' anything.

The reason is—
I usually earn my income through sleep training and consulting for companies.
Thankfully, I have also published seven books, with a total of over 100,000 copies sold.
I have also been invited to appear on television and in magazines.

In other words, I don't need to earn my living by selling products here.
Rather, I want to keep this place as a space with 'zero conflict of interest' where I can deliver what is truly needed to those who need it. (Though, perhaps... if I were to create content like '5 Steps to Definitely Quit Your Nighttime Smartphone Habit' to help you achieve and improve your results, I might charge a few hundred yen for it.)

Also, I am a 'perverted minimalist' who only owns one pair of shoes and has nothing in my room but a clock and a mirror.
I want to live with 'only what is truly necessary,' whether it's items or information, and I believe that is exactly why people trust the advice on 'choosing bedding' and 'improving habits' that I share.

To be honest, I recently thought, 'Maybe I don't need to appear on TV anymore...'
But my friend, the futurist Susumu Tomomura, showed an attitude of 'carefully conveying the parts I couldn't say on TV and my true feelings on my own social media,' and I thought that was incredibly cool.

So I am starting here, too.
Even if X (formerly Twitter) and YouTube feel a bit intimidating, I can write as my 'true self' only on note.
This is my 'completely original version,' with no outsourcing or consultants involved.

Honestly, I would be very happy if you supported me.

I am truly grateful that you read such a long text to the end.
If you think,
'I've become a little interested in reading this,'
or 'I've become a little interested in supporting this,'
then please follow, like, or comment, as it would be a great encouragement. (I will follow you back as well.)

I want to create days where you can sleep well and laugh well, together with you.
I will continue to write with that thought in mind.

Well then, I will write every day. I would be happy if we could meet again!

I would also be very happy if we could connect on X.

Also, please contact us via the Sleep & Super Recovery Research Institute website for seminar or work inquiries.