The Beginning of the Rocket Ship: MetaPlanet CEO Discusses the 'Bitcoin per Share' Strategy and the Challenge of the Bitcoin Gold Rush
At a Bitcoin conference held in the United States, MetaPlanet CEO Simon Gerovich declared, 'This is the beginning of a rocket ship,' expressing his determination to open a new chapter in the use of Bitcoin in corporate finance. Based on his remarks, this article systematically explains the latest Bitcoin strategies being undertaken by companies—from the concept of 'Bitcoin Per Share' and performance evaluation via BTC Yield, to Bitcoin-backed securities and the future potential of becoming a 'Bitcoin bank'.
1. Overview of MetaPlanet's Bitcoin Strategy
1-1. Bitcoin Holdings and Objectives
As a public company, MetaPlanet holds 13,350 Bitcoins, which serve as the company's strategic reserve.
Across all public companies, 36 firms have recorded Bitcoin on their balance sheets, and the importance of cryptocurrency in corporate finance is rapidly increasing.
1-2. Background of Establishing a U.S. Subsidiary
As part of its global expansion, MetaPlanet intends to establish a wholly-owned subsidiary in Florida in 2025, aiming to expand its presence in the U.S. market through local hiring and strengthened operations.
2. The Concept of 'Bitcoin Per Share' and Shareholder Value
2-1. Definition and Calculation Method
'Bitcoin Per Share (BPS)' is an indicator calculated by dividing the total amount of Bitcoin held by the company by the number of outstanding shares, representing the amount of Bitcoin attributable to each share.
2-2. Impact on Shareholder Value
While traditional stock issuance is considered dilutive, issuing new shares at a stock price premium to acquire Bitcoin can increase BPS and directly return value to shareholders.
3. BTC Yield and Performance Indicators
3-1. Significance of BTC Yield
BTC Yield is an indicator showing the growth rate of BPS between the beginning and end of a period, quantifying how efficiently a company has created value through its Bitcoin acquisition strategy.
3-2. MetaPlanet's Track Record: Achieving 190%
According to an interview with Mr. Gerovich, MetaPlanet recorded a high BTC Yield, increasing BPS by 190% in the first half of 2025, demonstrating a growth rate that significantly outperforms its peers.
4. Innovation in Financial Markets: Bitcoin-Backed Securities
4-1. Case Study of Preferred Stock Issuance in the U.S.
Strategy (formerly MicroStrategy) has listed BTC-backed preferred stock, STRD, on NASDAQ, providing stable income opportunities for institutional investors.
4-2. Development of Fixed-Income Products in the Japanese Market
With Japanese fixed deposit yields remaining stagnant, BTC-collateralized preferred shares and fixed-yield securities are being offered with 'Bitcoin collateral,' providing new options for individual investors.
5. Accumulation Strategy and Game Theory in the Gold Rush Era
5-1. Corporate Strategy in the Accumulation Phase
Bitcoin is often called 'digital gold,' and during the accumulation phase when prices are firm, acquiring as much BTC as possible is the key to long-term value creation.
5-2. Future Bitcoin Banking
In the future, a path toward becoming a 'Bitcoin bank' that provides lending and deposit functions collateralized by Bitcoin is being mapped out, and how companies build that foundation ahead of others is a point of focus.
6. Adoption and Educational Activities in Japan
6-1. Educational Programs at Shareholder Meetings
MetaPlanet positions its shareholder meetings in Japan as a venue for Bitcoin adoption, having launched a quarterly 'Bitcoin Magazine' at the venue to work on improving financial literacy.
6-2. The Significance of Bitcoin in the Inflationary Transition Period
Japan's Consumer Price Index reached 3.5% year-on-year in May 2025, and a transition from the 20-year deflationary period is underway.
Furthermore, it has been reported that the Bank of Japan is considering raising its inflation outlook in July 2025, further increasing interest in Bitcoin as a means of preserving the value of savings assets.
Mechanisms that allow for the direct acquisition of Bitcoin through daily spending via card payment services like Fold are also becoming widespread.
In the midst of the Bitcoin gold rush, it is essential for companies to build Bitcoin strategies early and pursue transparency and efficiency using metrics such as 'Bitcoin Per Share' and BTC Yield to achieve both shareholder value maximization and medium- to long-term growth. Why not take the first step toward new value creation by incorporating Bitcoin into your company's financial strategy starting today?
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