The Reality of the AI Agent War That Looks 'All the Same': Survival Strategies of Snowflake, Salesforce, and ServiceNow

Currently, the enterprise software landscape is witnessing a strategic convergence unprecedented in the last 20 years. From the data platform giant Snowflake, to the customer relationship management (CRM) titan Salesforce, and the IT service management (ITSM) leader ServiceNow, major software vendors are all steering toward a single product vision: 'autonomous AI agents.' Despite each company employing vastly different architectures, this convergence has created a market environment of 'Feature Parity Illusion,' where, in marketing terms, they are all described using the same language of 'autonomy,' 'reasoning,' and 'workflow automation.'

This report analyzes the structural background and strategic implications of this phenomenon in detail. While the user interfaces and marketing messages provided by Snowflake, Salesforce, ServiceNow, and emerging players like Sierra are indistinguishable, a decisive divergence is occurring at the infrastructure and data layers. Behind the superficial 'Same Face' syndrome, a high-stakes battle is unfolding over who will control the control plane of enterprise information systems.