Adobe Bets on Experience Cloud Overhaul: Redesigning Enterprise SaaS for the AI Era

At "Adobe Summit 2026," held in Las Vegas, USA, starting April 20, 2026, Adobe announced a strategic shift of unprecedented scale that shakes the very foundation of its enterprise business. This is the launch of "Adobe CX Enterprise," which completely replaces the existing "Adobe Experience Cloud" brand and has been rebuilt as an AI-first platform. This announcement is not merely a series of software updates, but is positioned as Adobe's comprehensive response to the existential crisis facing the enterprise SaaS (Software as a Service) business model itself.