Representative Camping Brands

💡 I will be using an image from Nana @ note and Kindle Cheerleader.

Thank you very much.

Today, I will be writing on the theme of "Representative Camping Brands".

:

I study camping every day.

There are mountains of things I don't understand, such as tents, grills, bonfires, and lanterns.

I have been studying by product category like that, but I suddenly realized I hadn't been studying by brand.

Therefore, today I will focus my article on camping brands.

Note that I have narrowed this down to brands that are not only camping brands but also primarily develop tents.

:

When it comes to camping, you could say these are the three brands!

I will explain them one by one.

① First, Coleman is a camping manufacturer established in Oklahoma, USA, in 1900.

✅The founder was William Coffin Coleman, and initially, they did not make tents but sold gasoline lanterns.

In the America of that time, there were no LED bulbs like we have today, and poor-quality gasoline lanterns were circulating in the market.

Sensing a business opportunity there, Coleman began making gasoline lanterns and selling them through a one-dollar-per-week lease contract system.

The lease contract system meant renting out the lanterns for one week.

However, it included repair costs, and there were many times when they would come back broken even after renting them for a dollar.

After that, he aimed for the full-scale commercialization of lanterns.

The fact that their logo features a lantern design also speaks to how much passion he poured into lanterns.

From around World War II between 1941 and 1945, they also began manufacturing gasoline-powered cooking stoves, supporting the lives of Americans.

They arrived in Japan in 1976 and became widely recognized among people during the first camping boom in Japan in 1996.

2. Next is SNOW PEAK.

SNOW PEAK was originally a hardware wholesaler founded in 1958 in Sanjo City, Niigata Prefecture, under the name 'Yamai Yukio Shoten'.

They did not originally manufacture tents and were selling hardware, but because the founder, Yukio Yamai, was dissatisfied with the mountaineering equipment of the time, he actually began making his own mountaineering gear starting the very next year, in 1959.

From there, they established their position as an outdoor brand while selling full-scale mountaineering and fishing gear, and the company name was changed to 'Yamakou Co., Ltd.'

And finally, in 1986 (during the bubble era), they also began selling auto-camping equipment.

Since they were originally a hardware wholesaler, the quality of their materials is impeccable, and their concept includes the spirit that 'we are also users'.

In other words, it means that they themselves become users to thoroughly manufacture camping equipment from the customer's perspective.

With such factors, the name recognition of Yamakou Co., Ltd. continued to rise, and when Toru Yamai (the current president) took office as the second president in 1996, the company name was changed to 'Snow Peak, Inc.', leading to the present day.

Now, it has permeated among campers as a high-quality and stylish brand, and although it is relatively more expensive than other brands, it enjoys tremendous popularity.

They have developed a unique membership system and smartphone app for Snow Peak, and they also handle after-sales services such as repairs and replacements in-house in the event of product trouble.

3. And finally, about LOGOS.

LOGOS started under the name 'Daisan Shokai', a marine equipment wholesaler born in Osaka in 1928.

After that, they shifted gears to become a full-scale marine equipment manufacturer and made a fresh start as 'LOGOS Corporation' in 1997.

This means that in response to the first camping boom of 1996, a change in direction was made to shift toward camping equipment.

From there, LOGOS would go on to establish its position as an outdoor brand.

By the way, the leaf in the logo is a 'maple leaf', which symbolizes the preciousness of people being able to come into contact with nature.

At the same time, it indicates that people connect through nature, which is the policy of LOGOS to respect nature.

The products are mainly targeted at families, and their wide range of color options is their greatest feature.

Because there are many colorful designs, they are popular among those seeking cuteness (mainly women and children).

:

Although they appear to be the same type of camping brand, they each actually possess different charms.